Lead nurture emails help your prospects convert to customers. Our content marketing technology partner HubSpot puts it this way: “Good lead nurturing emails engage, entice, and encourage your leads to continue interacting with your business.”
Lead nurture emails help your prospects convert to customers. Our content marketing technology partner HubSpot puts it this way: “Good lead nurturing emails engage, entice, and encourage your leads to continue interacting with your business.”
Upselling is a great way to suggest alternative goods or services to the customers you already have. Encouraging them to consider any product that meets their specific needs is a smart strategy. Plus, getting someone who’s already sold on your products to buy more of them can be mutually beneficial. When you promote to existing customers, they can potentially get something they’re already looking for while you make a better sale – and build trust with repeat customers in the long term.
Most companies want to know how to email prospects at the right moment – with the right content for the right leads – and get a better response. This is the secret sauce of effective email campaigns, “triggered” by sending relevant content based on a prospect’s activity.
One of the greatest benefits of using autoresponder emails effectively for your business is that it builds trust with your customers. That’s why creating automated emails for forms is number one on our list of ideas for lead nurturing campaigns.
Do you have dirty data in your HubSpot portal? It can happen to anyone.
Gated content like a high-quality ebook is one of the most effective ways to capture more B2B leads. Using an inbound marketing strategy that includes ebooks, you can:
Companies are always looking for great ideas on how to make more revenue through webinar content. And with good reason.
If you’re delivering email messages to customers on their phones, recent updates to Apple’s iOS 15 could impact one of the key metrics marketers use to measure email effectiveness.
Thinking about producing an email newsletter for your company? It’s a popular solution for organizations that want to stay in touch with their existing customers and keep them up-to-date on the latest news about their products and services. Recent research from the Content Marketing Institute ranks e-newsletters as the second best type of content for 87% of B2B and 76% of B2C marketers.
What are content marketers thinking about right now to improve outcomes for their clients? Let’s find out what ideas are hot.
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