You Value Content Marketing. Your Competitors Are Pretty Good At It. But You're Just Too Busy To Keep Up With It.

That's Where We Come In

Led By Angela Pointon, President At 11outof11

Angela Pointon fell in love with marketing a month before graduating from college with a totally unrelated degree (how convenient!).

But seriously: She. Fell. In. Love.

So she went back to school, studied it and landed her first marketing gig. She worked for numerous startup companies and marketing agencies her whole career. Then she decided she could do it better on her own and set up the 11outof11 shop.

She's brought together the best and brightest team here at 11outof11. And they're all super excited to help your business grow.

Kelly Stoner - 11outof11

Kelly Stoner, Client Services Manager

Kelly is an uber-organized, ambitious, Project Management Professional (PMP)® with a passion for marketing.

She has extensive experience in planning, executing, and managing diverse digital marketing campaigns. Kelly is committed to cultivating strong client relationships and continued professional development.

She resides in the Philadelphia area with her husband and mini dachshund, Tess. 

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Leigh Bassett, Marketing Coordinator

Leigh is a highly creative, analytical marketing professional with over six years of documented success in driving demand for B2B and B2C businesses. She has in-depth knowledge of growth marketing practices, spanning content marketing, email and digital marketing, and marketing automation. With a passion for storytelling through content and data, she enjoys helping companies differentiate from their competitors for sustainable, scalable growth.

When she is not helping businesses connect with their customers, she enjoys exploring New York City, where she lives with her husband, two cats, and too many plants to count.

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Amanda Edelman, Marketing Coordinator

With a passion for writing and a specialty in growth marketing, Amanda brings creativity and focus to every project. She has 10+ years of marketing experience, ranging across both B2B and B2C. She loves communicating with clients, helping to solve problems, and learning something new every single day. 

Amanda lives in the Pocono Mountains with her husband, dog, and two cats.

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Jen Hartmann, Marketing Coordinator

Jen brings 7 years of marketing experience to the 11outof11 team. She has a background in content strategy, email marketing and influencer marketing. After graduating with her master’s degree in business administration from Lindenwood University, she has gone on to help both startups and global brands increase visibility and drive conversions through innovative digital marketing campaigns. 

Jen lives in Louisville, Kentucky with her fiancé and bernese mountain dog. She enjoys running half marathons, paddle boarding and mountain biking in her free time.

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Paige King, Marketing Strategist

Paige is a strategic and results-driven professional who finds fulfillment in helping entrepreneurs achieve their goals. She loves to help businesses embrace their uniqueness, clarify their message, and grow their community through digital marketing. With experience in B2B and B2C industries, Paige has a proven record of driving sales through automation, lead generation, and storytelling.

She is from Virginia but currently resides in Patagonia, Argentina with her husband. Paige practices Martial Arts daily and enjoys playing tennis. 

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Kelly Kraemer, Marketing Coordinator

Kelly has 10+ years of marketing experience in digital marketing strategy, content creation and project management. She has worked for a variety of industries from small to large corporations and across B2B and B2C channels. She excels in leading and developing marketing strategy through building relationships and thoughtful client communication.

Kelly lives in the Philadelphia area with her four cats: JP, Max, Poppy and Clover. She loves to garden, hike and work on home renovations.

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Melanie LoBue, Marketing Strategist

Melanie LoBue brings two decades of professional B2B and B2C digital marketing expertise from multi-million dollar tech and financial services organizations to her clients. Having paved her career by building scalable content marketing teams across the globe, Melanie focuses on crafting digital strategies that deliver repeatable, sustainable, and predictable marketing-generated revenue. Melanie draws inspiration from unique experiences that range from interviewing actress Lauren Bacall and author Kurt Vonnegut to spearheading the production of 2015’s #1 entrepreneurial app and leading the development and delivery of a company’s first rebranding effort in 20 years in the midst a global pandemic. Melanie also enjoys winning karaoke contests, nerding out about virtual reality, and, most recently, learning how to sail.   

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Shelby Scholze, Marketing Coordinator

Shelby brings 10 years of marketing and creative experience to the 11outof11 team. She has a background in digital marketing and external communications. After graduating from Texas A&M University with a master’s degree in business administration, she has gone on to help grow various brands’ digital representation in industries such as facilities management, aviation, hospitality, events and education. 

Shelby lives in Central Texas with her husband and two children where they spend their time exploring the outdoors.

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Amelia Schumacher, Marketing Coordinator

Amelia comes from a background as an Inbound Marketing Strategist for a range of clients and industries, most recently in the SaaS (Software as a Service) world. She enjoys creatively solving problems, managing projects, and implementing marketing strategies to help businesses achieve revenue growth. 

Located on the shores of Lake Champlain in Burlington, Vermont, Amelia lives with her fiancé, a beagle named Pickle, and two cuddly cats. Amelia is also a wedding, elopement, and lifestyle photographer serving New England and beyond. She LOVES to travel, and will take any opportunity to hit the road and go on an adventure!

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Paige Stradtner, Marketing Coordinator

With nearly 15 years of experience in marketing, Paige has worked with both B2B and B2C clients in a variety of industries with budgets ranging from shoestring to substantial. Paige got her start in marketing working in creative creation, including graphic/web design and copywriting, and after completing her MBA at IE Business School (Madrid, Spain), she has applied her expertise in, and passion for, strategy and planning to help businesses see results with their marketing efforts. 

Paige lives in Indiana with her husband and three kids. Currently, they have no pets, but Paige gets the hard sell from her oldest child on an almost daily basis. Paige likes to spend time outdoors and take on “upcycling” craft projects.

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Sarah Van, Marketing Coordinator

Sarah is a creative problem solver and experienced marketing professional with over 20 years experience across various industries. Her mission is to assist clients in reaching their marketing goals while bringing creativity, value, and efficiency to the process.

As a former drama queen, Sarah dabbled briefly in theater before settling down to raise her family. She currently lives in Texas and enjoys traveling, spending time with friends and family, and long walks with her canine companion, Charlie. 

Meet the Creative Team

Things We Live By:

Measure Results Measure Results

Pay attention to the details Pay Attention To The Details

Ask good questions Ask Good Questions

Be fanatic about response time Be A Fanatic About Response Time

Be Process-Oriented Be Process-Oriented

Be Humble Be Humble

Celebrate Success Celebrate Success

Deliver legendary service Deliver Legendary Service



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