Content Marketing Services

At 11outof11, we create thought leaders.

11outof11's content marketing services position your company as the leading source of knowledge in your industry. Our team of expert inbound marketers ghost-author the content you need to get more buyers to notice you, nurture more prospects, and convert more sales.

Content Marketing is Critical

Today you must stand out in an online world filled with millions of shouting voices. These voices are out there using things like blogging, gated content, lead magnets, keywords, search engine optimization, pay-per-click, and inbound marketing. It’s a lot to juggle, but it’s crucial to skillfully manage your online presence and reputation.

For growth-focused companies, thought leadership is especially important. Companies focused on growth require a high level of education, care, and expert knowledge from the best-informed professionals on the planet.

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Here's where 11outof11 comes in.

We help your firm boldly say to the world, “We are an authority on this topic.” With our help, you can develop a robust content marketing plan that is fine-tuned to establish your reputation as a thought leader within your industry and around the world.

11outof11 will also help you maximize the content throughout your marketing & sales funnel, including nurture campaigns, multiple high-value content offers for various stages of the funnel and more.

Content Marketing Services

11outof11 provides ongoing content marketing services to clients on a retainer basis. Each client receives an outline of the recommended content needed to support their business goals. Services typically include:
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Blog Articles and Thought Leadership

The 11outof11 writing team writes content that is optimized for search engines and tailored toward the interests of your ideal prospects and customers.

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E-Books and Whitepapers

Create high-value, rich content that helps your website capture more leads and conversions, such as e-books or whitepapers.

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Support the Sales Process with Sales Sequences and Workflows.

The average sales cycle is about 3.5 months long, which is ample time for customers to lose interest and wander away. But great content nudges customers along the buyer’s journey and opens innovative new opportunities for your sales efforts to succeed along the way.

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Email Campaigns and Social Media help Keep your Company Top of Mind

Even the world’s best salesperson needs a constant stream of new and exciting stuff to say. Content marketing provides a wellspring of conversation topics that keep your company at the forefront of trending topics around the world. Stay ahead of the competition with fresh content your customers welcome with open arms.

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Expertise,  Authority,  and Trust 

Interesting and relevant content positions your company as an industry expert. When you create value without taking anything in return, customers are more likely to trust your advice and recommendations. 

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Get in Front of the RIGHT Buyer

Our unique approach includes a "Visionary hour" where we'll meet with you to map out who exactly you want in your sales pipeline and the build a plan that includes the kind of content they want to see. Build influence and identity for your company by producing the right kind of content. 

What Your Team at 11outof11 Includes:

Every client is assigned a Marketing Manager and Marketing Coordinator at 11outof11, as well as creative and delivery team members who will create the various content pieces for you.

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How 11outof11 Helps Human Resources and Leadership Development Consulting Firms With Content

Wondering what to expect when you bring 11outof11 on board for your content development? Don’t worry, we have a reliable and proven step-by-step plan that will help guide the process along.

Here’s how it works.

Step 1

INITIAL MEETING

The first thing we’ll do is get to know you. We’ll schedule an initial planning meeting that’s fully collaborative and centered around your needs, your goals, your budget, and your company’s unique point of view.

Step 2

ANALYSIS

Next, we’ll flip the lens and focus on your customers. What are their needs? What do they want from your company and your content? If necessary, we’ll do some market analysis that provides a deeper dive into the behavior and perspectives of your best prospects.

Step 3

GOALS

Then we’ll help you develop goals which, when achieved, will help your company grow and accomplish its larger vision. Everything we do - every piece of content we create - will be based on your underlying goals.

Step 4

LAUNCH AND REFINE

We’ll launch your content marketing plan and watch as it reaches your target audience. Along the way, we’ll optimize your content and make tweaks that ensure it’s directly addressing your goals. Our expertise allows us to refine your marketing plan so you get the most out of every piece of content you publish.

Step 5

REPEAT, REPEAT, REPEAT

Consistency is the key to a successful content marketing plan. This isn’t a “set it and forget it” approach. We’ll produce a steady flow of fresh content that keeps your audience engaged and enthusiastic about your company over the long term. Learn more about our process in our FAQ.

Ready to start sharing great content with the world?
Let's chat.

 

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About 11outof11

We're a HubSpot Certified Agency Partner with a team of friendly marketing experts who have deep experience supporting growing businesses. We help growth-focused B2B businesses execute effective content marketing that drives business growth.

We understand that you want to consistently create great content but just can’t do it for various reasons: cost, timing, manpower, resources, and the overwhelming busyness of being a growing company. Growth is great, right? But it’s very challenging, in terms of maintaining a consistent production schedule for online content.

It’s our mission to step in and help exactly when you need us, providing affordable and high-quality services tailored perfectly to your company. You are our client, our partner, and our priority.

In short, we produce excellent thought leadership content on a regular basis. And we do it because we love it, we adore our customers, and we are extremely satisfaction-focused.

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Ready to learn more about 11outof11's content marketing services? Let’s chat.
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