How do you create a buzz without all the noise?
When it comes to effective marketing tactics, you’ve probably heard that you have to “cut through the clutter” for your message to be heard.
If you want to know what marketing measurables should be on your EOS® scorecard, we have a great tipsheet for that.
Consumers today are mostly interested in personalized experiences. Anything less and they’ll ignore you.
That goes for their email interactions, too.
So if you’re already on a “Hi, [First Name]” basis with your email subscribers, that’s a great start.
But this is good to know: Email personalization is far more than addressing a person by their first name in a greeting or even sending messages about stuff you know they’ll respond to.
Have your potential customers gone silent? No matter how much nurturing you’ve attempted? Wake them up with a targeted re-engagement campaign.
Here’s a marketing secret: If people perceive value in your company’s communication, they’ll continue to open your emails and other correspondence even if their responses have dwindled as of late.
Your products and services might address everyone’s pain points and provide solutions for everyone’s challenges. But if you’re not running a comprehensive product-focused inbound marketing campaign to promote it, a few things can happen:
You’ve got a new customer who believes in you and buys your product. What’s the first thing you want to do for them?
Show them they’ve made the right choice.
Retargeting is another word for remarketing. It’s a way for your company to advertise to people who bounce off your website after visiting. And it can do wonders for your inbound marketing strategy.