What should you expect content marketing to do for your company in 2022? We’re glad you asked.
What should you expect content marketing to do for your company in 2022? We’re glad you asked.
In 2022, the story of inbound content marketing success may focus just as much on retaining customers as it does on attracting them.
The System and Soul framework is unlike other systems you’ll find in the marketing world. Instead of focusing primarily on processes or strategies, it all starts with people.
That’s the “soul” in System and Soul - the people, culture, and individual traits that make a company unique. System and Soul connects with the beating heart of business found inside each person who’s part of the team. Without a healthy soul, there’s no success.
Here’s a closer look at how the System and Soul framework works, what it means to have a System and Soul coach, and how you can use this revolutionary approach to improve the marketing plan for your business.
If you're a business owner running on EOS®, you’re working hard to scale your business. One of the ways to accelerate your company’s growth is by building a differentiated marketing strategy that’s led by a top-notch marketing team.
Your marketing team should be fluent in all of the latest marketing strategies for businesses. If you have the right people in your marketing seats, they’ll know the answer to how you will measure the effectiveness of your marketing activities, including:
Using marketing metrics is like taking measurements for a tailored dress or suit. If you measure wrong, it’ll never fit right!
Is your marketing team in need of a big burst of growth? Maybe it’s time to expand your small business marketing team and take advantage of lucrative new business opportunities.
Here’s a look at 5 key indicators your marketing team is poised for growth. Learn to spot these signs, and you’ll know when it’s time to scale up for added success:
Where do successful female entrepreneurs go to talk business? We’ve got just the place.
Deep beneath your company’s biggest challenges, there’s a tangled mess of stubborn root causes. No matter how much you dig down to reveal them, they’re still difficult to dislodge!
But don’t worry - the Entrepreneurial Operating System® (EOS) is all about problem-solving. Every company has at least a few extremely challenging core issues that serve as impediments to success, so EOS addresses them head-on with IDS.
IDS stands for identify, discuss, and solve. Identify what the issue is, then discuss why it’s happening and do whatever it takes to resolve it. Here’s how this crucial EOS process works in practice for your company.
Scale up. Scale back. Expand and contract as your business grows and becomes more nimble.
A conversation around how to create more sales qualified leads (SQLs) begins with understanding the basics of your company’s marketing funnel. It’s the entire conversion process for your prospects. Working your marketing funnel enables a better chance that leads will convert to SQLs. You want to meet your prospects wherever they are in the buying process, i.e., marketing funnel stages, and identify the content that will generate new sales opportunities. Stages and the content type associated with each include:
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