There’s a lot of buzz around the way buyer personas can not only inform but transform your company’s marketing strategy. It’s easy to get overwhelmed by the depth and breadth of tools out there that help you understand your ideal customers better. It may have you wondering, Should I change my marketing target segments? How? With buyer personas or something else?
If you’re using social media ads to promote your products or services, you’re in good company. According toHubSpot, it’s the number one reason why marketers are weighing how much to spend on online ads in 2023 (the number two reason is increasing their brand awareness).
In November of 2022, the artificial intelligence (AI) writing tool called ChatGPT was launched by OpenAI. Almost immediately, people began using it for writing content of all types, for research purposes, and even for drafting legal documents. ChatGPT had over a million users in just five days. But what, if any, are the ramifications of using an AI tool for writing business content? Can ChatGPT write business content well?
The best content calendars, tools, and resources for your marketing team are the ones that help you discover what your audience likes. Once you find that out, you’re certain to create unique, high-quality, sharable content just for them.
Using case studies as a tactic in your company marketing plan is a great way to show how you help people in the real world. Demonstrating your expertise in a case study can provide social proof of a job well done, strengthen customer relationships, and close sales.
Email marketing is different from sales pitching. It’s a valuable tool companies use to build and grow many aspects of their entire business.
Marketing experts say there’s a buzz around the benefits of email marketing, which puts it in the “don’t-miss-this-opportunity” category for success:
Over the past few years,82% of marketershave been actively investing in content marketing. That’s a lot of marketers working hard to place their contenton top of the tiny 9% that makes it through to organic search results pages. To overcome any marketing failure, they need results-driven ways to make it happen.
As aHubSpot Platinum Agency Partner, 11outof11 supports our clients by helping them find ways to better use their HubSpot CRM (customer relationship management tool) and optimize results. Over the years, we’ve helped our clients with the following and more:
It’s all about the best content calendars, tools, and resources for your business. That’s what you need to create your content plan, especially if you’re part of the42% of companies embarking on the early stages of content marketing planning and creation.
Is your website fully optimized to reach today’s digital audience? The digital world moves fast, so a stale site quickly becomes too out-of-date to capture valuable leads.
Create Thought-Leadership Content EVERY WEEK
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