Retargeting is another word for remarketing. It’s a way for your company to advertise to people who bounce off your website after visiting. And it can do wonders for your inbound marketing strategy.
Retargeting is another word for remarketing. It’s a way for your company to advertise to people who bounce off your website after visiting. And it can do wonders for your inbound marketing strategy.
There’s little debate about needing to follow up with prospective customers multiple times before they decide to buy from you.
Lead nurture emails help your prospects convert to customers. Our content marketing technology partner HubSpot puts it this way: “Good lead nurturing emails engage, entice, and encourage your leads to continue interacting with your business.”
Upselling is a great way to suggest alternative goods or services to the customers you already have. Encouraging them to consider any product that meets their specific needs is a smart strategy. Plus, getting someone who’s already sold on your products to buy more of them can be mutually beneficial. When you promote to existing customers, they can potentially get something they’re already looking for while you make a better sale – and build trust with repeat customers in the long term.
Most companies want to know how to email prospects at the right moment – with the right content for the right leads – and get a better response. This is the secret sauce of effective email campaigns, “triggered” by sending relevant content based on a prospect’s activity.
One of the greatest benefits of using autoresponder emails effectively for your business is that it builds trust with your customers. That’s why creating automated emails for forms is number one on our list of ideas for lead nurturing campaigns.
Do you have dirty data in your HubSpot portal? It can happen to anyone.
If you want to grow revenue faster, consider how well your marketing and sales are aligned. Much like a car that pulls to one side and shakes as you drive down the road, when marketing and sales are misaligned it slows you down.
Gated content—free stuff that people can only access by providing their contact information—is one of the top three ways to get great B2B leads.
Gated content like a high-quality ebook is one of the most effective ways to capture more B2B leads. Using an inbound marketing strategy that includes ebooks, you can:
Create Thought-Leadership Content EVERY WEEK
