11outof11 - A Blog For Business Owners Looking To Grow

 

What The Heck Does SEO Even Mean These Days & How Will It Help Me Beat Competitors?

SEO (or search engine optimization) helps your Google ranking, improve your search engine marketing, and drive fresh traffic to your site. For most companies, it’s challenging to understand the basics about keywords, never mind trying to keep up with changes.

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How to Create a Landing Page to Optimize Conversions

Did you know it’s a bad idea to assume all traffic will navigate on their own from your homepage to the exact page of the website that talks about their needs? It’s much more effective to send searchers to an optimized landing page designed to specifically address their needs and convert. 

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Case Studies: Why They Should Be More Than A Boring PDF

A case study is one of the most powerful pieces of content you can publish. Potential customers are much more likely to pull the trigger if positive results can be shown for previous customers.

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Google Adwords or Facebook Marketing: How to Decide Which Channel is the Best Place to Start Your PPC Campaign

Pay-per-click offers the most bang for your buck in marketing. PPC encourages instant responses to your offers, allows highly-targeted messaging, and provides a reliable way to budget your marketing dollars and track ROI.

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How to Think About Email: Testing, Segmenting, and Being Welcome in the Inbox

Email marketing is not dead. Let us repeat that: Despite reports to the contrary, email marketing is NOT dead! In fact, it’s thriving now more than ever.

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Is Your Website Design 100% Audience-Focused?

When your website is failing to connect with your audience, there are some big red flags. Few site clicks. No social sharing. Poor sales. Customer complaints.

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Why Your Website Should Be Redesigned Every Year

When your website always stays the same, it’s beyond boring - it can actually come off as a bit careless and unfriendly. It makes your audience think, “Why don’t they care enough to update this?”

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5 Predictions for Digital Marketing in 2019

With the new year right around the corner, it’s a great time to take stock of your company’s digital marketing strategies. Take a look below to see some predictions for the shape digital marketing will take next year. If you’ve fallen behind this past year, 2019 presents a great opportunity to make sure you are operating competitively and strategically. 

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7 Rules to Drive More Inbound Leads for Online Marketing

Inbound marketing is a great way to attract new clients to your site and engage with them. However, you have to make sure you’re utilizing the best methods to maximize your success rate. Take a look at the rules below to take your inbound marketing strategy to the next level.    

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5 Tips for Successful Content Marketing

If you run a business, creating content is way for you to interact with current and potential customers, develop brand loyalty, and ultimately allow your business to grow. However, just producing the content isn’t enough—you need to know how to market it strategically. Take a look at the tips below to make the best of your content marketing.

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