SEO is a fickle beast.
Search engines are changing their algorithms frequently because human search behaviors keep shifting and they have to keep up. This also means marketers have to keep up with the best strategies to rank on the first page of SERPs.
Lots of marketers wonder about the difference between a landing page and a website homepage. It’s a great question because your choice could impact your company’s lead generation, website conversions, profitability, and branding.
As the star destination for all of your digital marketing calls-to-action, your website is the most powerful asset you have to engage prospects, educate them on your brand, and capture their desire to buy from you. You want to make them feel totally welcome when they visit and comfortable with your personality, style, and the answers you have for their questions.
Looking for surprisingly no-nonsense tactics to improve your website’s conversion rate?
Good thinking!
When marketing and sales work together, lead generation and deal closing are more robust. It’s no surprise, especially since targeted content creation has risen to the top of strategic marketing functions that get the sales job done.
How can we find more prospects?
It’s on the minds of most company executives these days, which is why they turn to strategic prospecting to help.
With prospecting, you can identify your best sales opportunities as efficiently as possible by initiating conversations with potential customers, clients, or buyers for your products and services. The goal is to develop new business by converting qualified prospects to revenue-generating customers, then nurturing them along the way.
Both paid ads and SEO are sound marketing strategies for building traffic and promoting your business – for different reasons. But if you had to choose between the two, which is the better option for your business?
We often hear clients ask how HubSpot generates leads.
If you want to know how effective the promotion of your website is, you’ll want to track acquisition metrics like website traffic. But if you want to learn all you can about the efficacy of your website, you should be tracking engagement metrics.
Tracking website engagement metrics can help you get a better understanding of how people interact with your website once they visit. You’ll also learn how they respond to the content on your web pages.
Are you working on a marketing project and wondering, “Do I need a landing page for this?” If so, you’re reading a great resource for the answer!
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