Gated content—free stuff that people can only access by providing their contact information—is one of the top three ways to get great B2B leads.
Perhaps you’re planning to produce a killer video that will truly embody your company’s image. Or maybe you’ve just put the finishing touches on one. You’ll likely be eager to get it in front of as many people as possible, once it’s ready. Are you sure how to use the video in a promotion?