11outof11 - A Blog For Business Owners Looking To Grow

 

How to Promote a Product or Service and Sell More of It

Your products and services might address everyone’s pain points and provide solutions for everyone’s challenges. But if you’re not running a comprehensive product-focused inbound marketing campaign to promote it, a few things can happen:

  • You could be missing out on better ways to sell more.
  • Potential customers could get their information about you from competitors, not you.
  • If it’s a new product or service launch, it could fall short.
  • Poor promotion could lead to permanent damage to your company's reputation.

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How Retargeting Ads Assist an Inbound Marketing Strategy

Retargeting is another word for remarketing. It’s a way for your company to advertise to people who bounce off your website after visiting. And it can do wonders for your inbound marketing strategy.

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Workflow Enrollment Trigger Ideas That Help You Sell More (Automatically)

Most companies want to know how to email prospects at the right moment – with the right content for the right leads – and get a better response. This is the secret sauce of effective email campaigns, “triggered” by sending relevant content based on a prospect’s activity.

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15 Gated Content Ideas for B2B Lead Generation, Plus an Exhaustive List of Lead Magnet Ideas

Gated content—free stuff that people can only access by providing their contact information—is one of the top three ways to get great B2B leads.

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How Much Do Google, LinkedIn, and Facebook Ads Cost? 2022

Figuring out how much to spend on online advertising is no easy, one-size-fits-all task. When it comes to promoting your business with pay-per-click (PPC) ads and social media ads on LinkedIn or Facebook, the cost depends on several variables that are unique to 1) your business and 2) the digital marketing advertising arena.

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Best Practices and Hidden Benefits of HubSpot CRM

Are you always looking for ways to better use the HubSpot CRM to grow your company?

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What a Job Description for a Strong Internal Inbound Marketing Manager Should Say

Today’s businesses need a strong Inbound Marketing Manager to lead their in-house marketing departments, especially if they want to leverage the support of their top-notch marketing agency. Yet, many are unsure of how to hire one.

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How to Use a Website Chatbot to Capture More Sales

If your marketing strategy includes answering questions from prospective buyers, chatbots are great tools that can help you accomplish this effectively. These computer programs simulate conversation and are capable of directing your visitors with speed and efficiency to areas of your website that will answer their questions. They can also direct a user to schedule a call with a sales representative, as well.

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15 Ways to Improve Your Website Conversions (and Leads!)

Looking for surprisingly no-nonsense tactics to improve your website’s conversion rate?

Good thinking!

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4 Ways a Marketing Agency Supports a Sales Team to Generate More Closed Deals

When marketing and sales work together, lead generation and deal closing are more robust. It’s no surprise, especially since targeted content creation has risen to the top of strategic marketing functions that get the sales job done.

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