Your products and services might address everyone’s pain points and provide solutions for everyone’s challenges. But if you’re not running a comprehensive product-focused inbound marketing campaign to promote it, a few things can happen:
- You could be missing out on better ways to sell more.
- Potential customers could get their information about you from competitors, not you.
- If it’s a new product or service launch, it could fall short.
- Poor promotion could lead to permanent damage to your company's reputation.