11outof11 - A Blog For Business Owners Looking To Grow

 

4 Benefits of SEO for Small Businesses in 2024

Since its advent in 1997 (yep, you read that right— it predated Google), businesses eager to meet their customers where they live have harnessed the power of search engine optimization, aka SEO.

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Why Developing a Unique and Memorable Online Presence is Important for Your Brand— and How to Do It!

Wondering why you need a memorable presence online? We can tell you why — and how— you need to set your brand apart from the rest! 

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Where We Started, Where We Are Now: Signs Your Business is Ready for Content Marketing

For many small business owners, the idea of expanding their marketing can be daunting. And if they haven’t dedicated any time or resources to marketing in the past, it might be absolutely overwhelming! 

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Why Empathy is An Important Part of a Marketer's Tools and Resources

You’ve probably heard that feelings have no place in business, but that’s not necessarily the case in marketing. 

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5 Tips to Create a Successful Content Marketing Strategy

You probably know by now that compelling content on your website is an easy way to pull traffic (and leads) in your direction. After all, companies with a blog on their website produce roughly 67% more leads per month than competitors that don’t have an active blog. But how do you ensure that your content will achieve the desired results? 

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Tips to Get the Most Out of HubSpot

As aHubSpot Platinum Agency Partner, 11outof11 supports our clients by helping them find ways to better use their HubSpot CRM (customer relationship management tool) and optimize results. Over the years, we’ve helped our clients with the following and more:

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How To Know Your Marketing Isn’t Working [and What to Do About It]

If you’re not seeing the results you expect from your marketing efforts, you need to find out why. This involves:

  • Analyzing solid data to inform the efficacy of your marketing campaigns.
  • Identifying clear reasons why your messaging isn’t resonating with your audience.
  • Committing to adjust your strategy to make it work better.

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How to Build a Loyal Customer Base Through Your Marketing

About 80% of your company’s future revenue will come from just 20% of your existing customers, according to global research firm Gartner Group.

That’s why it pays to use customer loyalty in your marketing efforts to help grow your brand because it could cost you five times more to attract and retain new customers than it does to keep current and past ones.

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How to Promote a Product or Service and Sell More of It

Your products and services might address everyone’s pain points and provide solutions for everyone’s challenges. But if you’re not running a comprehensive product-focused inbound marketing campaign to promote it, a few things can happen:

  • You could be missing out on better ways to sell more.
  • Potential customers could get their information about you from competitors, not you.
  • If it’s a new product or service launch, it could fall short.
  • Poor promotion could lead to permanent damage to your company's reputation.

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How Retargeting Ads Assist an Inbound Marketing Strategy

Retargeting is another word for remarketing. It’s a way for your company to advertise to people who bounce off your website after visiting. And it can do wonders for your inbound marketing strategy.

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