No matter what business you’re in, your company is facing a dynamic economy right now. One that compels you to make a decision about your marketing:
Should you go with a standard transactional strategy or focus more on a relational one?
No matter what business you’re in, your company is facing a dynamic economy right now. One that compels you to make a decision about your marketing:
Should you go with a standard transactional strategy or focus more on a relational one?
Marketers are creative people. They also take their work seriously.
Being creative is often rewarding. But the work can make people vulnerable to bouts of burnout. Or worse.
Chances are, your ideal customers are changing right before your eyes.
That’s because never before in history has a company’s consumer base been more multigenerational. Today, you could reach five different generations of buyers with your marketing messages, including:
If you’re not seeing the results you expect from your marketing efforts, you need to find out why. This involves:
How do you create a buzz without all the noise?
When it comes to effective marketing tactics, you’ve probably heard that you have to “cut through the clutter” for your message to be heard.
Our Website Grader tool scans your website, evaluates crucial characteristics, and makes smart suggestions for supercharging performance – instantly.
Consumers today are mostly interested in personalized experiences. Anything less and they’ll ignore you.
That goes for their email interactions, too.
So if you’re already on a “Hi, [First Name]” basis with your email subscribers, that’s a great start.
But this is good to know: Email personalization is far more than addressing a person by their first name in a greeting or even sending messages about stuff you know they’ll respond to.
Your products and services might address everyone’s pain points and provide solutions for everyone’s challenges. But if you’re not running a comprehensive product-focused inbound marketing campaign to promote it, a few things can happen:
Retargeting is another word for remarketing. It’s a way for your company to advertise to people who bounce off your website after visiting. And it can do wonders for your inbound marketing strategy.
As we step into 2024, the dynamics of consumer behavior, technological advancements, and market trends continue to shape the relationship between businesses and their prospective customers.
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