What is motivating people when they do an online search? Many businesses like yours are searching for the answer.
When it comes to content marketing, we’re often asked, “What keywords should I use?” The short answer is, use keywords in your marketing that your ideal client will search for online.
Your website has the potential to be a goldmine when it comes to leads. However, you can’t just sit and wait for your website to start generating leads. There are a number of things you should be doing to ensure that your site is providing you with quality leads and a high conversion rate.
Everyone wants more qualified leads from their website. Review the list of website must-haves below to see if your website is conversion-ready or not. Some of these things are easy to fix right away!
Right at this moment, someone is searching for your products and services. Whether or not they find you online depends on three little letters: SEO.
SEO: It might seem like magic, but it’s actually expertise. Online marketing agencies understand all the secret ways search engines works and use them skillfully for your benefit.
SEO (or search engine optimization) helps your Google ranking, improve your search engine marketing, and drive fresh traffic to your site. For most companies, it’s challenging to understand the basics about keywords, never mind trying to keep up with changes.
As users input longer, more specific terms to search for content, Google has adjusted its algorithm to help them find what they’re looking for.
If you’re wondering how to keep up with these changing dynamics, consider incorporating pillar pages into your website. Pillar pages provide a comprehensive overview of a broad topic, always keeping keyword strategy in mind. In turn, hyperlinks on pillar pages guide users to more specialized information (aka cluster content) that all connects back to the broad concept on the original page.