11outof11 - A Blog For Business Owners Looking To Grow

 

What The Heck Does SEO Even Mean These Days & How Will It Help Me Beat Competitors?

SEO (or search engine optimization) helps your Google ranking, improve your search engine marketing, and drive fresh traffic to your site. For most companies, it’s challenging to understand the basics about keywords, never mind trying to keep up with changes.

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10 Reasons Why Pillar Pages Help Your Website SEO (With Examples)

As users input longer, more specific terms to search for content, Google has adjusted its algorithm to help them find what they’re looking for.

If you’re wondering how to keep up with these changing dynamics, consider incorporating pillar pages into your website. Pillar pages provide a comprehensive overview of a broad topic, always keeping keyword strategy in mind. In turn, hyperlinks on pillar pages guide users to more specialized information (aka cluster content) that all connects back to the broad concept on the original page.

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