11outof11 - A Blog For Business Owners Looking To Grow


5 Easy Ways To Develop Emails That Stand Out In Crowded Inboxes

Email marketing is different from sales pitching. It’s a valuable tool companies use to build and grow many aspects of their entire business.

Marketing experts say there’s a buzz around the benefits of email marketing, which puts it in the “don’t-miss-this-opportunity” category for success:

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Tips to Get the Most Out of HubSpot

As aHubSpot Platinum Agency Partner, 11outof11 supports our clients by helping them find ways to better use their HubSpot CRM (customer relationship management tool) and optimize results. Over the years, we’ve helped our clients with the following and more:

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How To Design an Email Campaign That Attracts Your Prospects

The look and feel of your company’s emails are powerful persuaders that help make your marketing attractive to your prospects – just about as much as the content and cadence do.

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Overcoming 7 Common Misconceptions About Marketing

For 71% of marketers, content marketing has become more important to their organizations in just the last year. But only about 29% say their organizations are getting very successful outcomes with their current content marketing efforts.

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Is Email Still Relevant in 2023?

If you’re wondering whether email is still an effective strategy for marketers in 2023 and beyond, we’ll give you the email marketing statistics that show you it is.

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8 Considerations for Planning Email Marketing That Works

How do you write and run an email campaign that works?

Start by building an email campaign strategy based on what makes your marketing successful. Simply stated, this means sending emails that are personalized and customized for your specific target audience.

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How To Know Your Marketing Isn’t Working [and What to Do About It]

If you’re not seeing the results you expect from your marketing efforts, you need to find out why. This involves:

  • Analyzing solid data to inform the efficacy of your marketing campaigns.
  • Identifying clear reasons why your messaging isn’t resonating with your audience.
  • Committing to adjust your strategy to make it work better.

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Beyond "Hi, First Name”: How to Send More Personalized Emails

Consumers today are mostly interested in personalized experiences. Anything less and they’ll ignore you.

That goes for their email interactions, too.

So if you’re already on a “Hi, [First Name]” basis with your email subscribers, that’s a great start.

But this is good to know: Email personalization is far more than addressing a person by their first name in a greeting or even sending messages about stuff you know they’ll respond to.

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How Many Marketing Touches Are Needed to Gain Sales in 2022?

There’s little debate about needing to follow up with prospective customers multiple times before they decide to buy from you.

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How to Time Your Lead Nurture Emails to Better Match Your Sales Process

Lead nurture emails help your prospects convert to customers. Our content marketing technology partner HubSpot puts it this way: “Good lead nurturing emails engage, entice, and encourage your leads to continue interacting with your business.”

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