11outof11 - A Blog For Business Owners Looking To Grow

 

Is Email Still Relevant in 2023?

If you’re wondering whether email is still an effective strategy for marketers in 2023 and beyond, we’ll give you the email marketing statistics that show you it is.

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8 Considerations for Planning Email Marketing That Works

How do you write and run an email campaign that works?

Start by building an email campaign strategy based on what makes your marketing successful. Simply stated, this means sending emails that are personalized and customized for your specific target audience.

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How To Know Your Marketing Isn’t Working [and What to Do About It]

If you’re not seeing the results you expect from your marketing efforts, you need to find out why. This involves:

  • Analyzing solid data to inform the efficacy of your marketing campaigns.
  • Identifying clear reasons why your messaging isn’t resonating with your audience.
  • Committing to adjust your strategy to make it work better.

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Beyond "Hi, First Name”: How to Send More Personalized Emails

Consumers today are mostly interested in personalized experiences. Anything less and they’ll ignore you.

That goes for their email interactions, too.

So if you’re already on a “Hi, [First Name]” basis with your email subscribers, that’s a great start.

But this is good to know: Email personalization is far more than addressing a person by their first name in a greeting or even sending messages about stuff you know they’ll respond to.

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How Many Marketing Touches Are Needed to Gain Sales in 2022?

There’s little debate about needing to follow up with prospective customers multiple times before they decide to buy from you.

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How to Time Your Lead Nurture Emails to Better Match Your Sales Process

Lead nurture emails help your prospects convert to customers. Our content marketing technology partner HubSpot puts it this way: “Good lead nurturing emails engage, entice, and encourage your leads to continue interacting with your business.”

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Workflow Enrollment Trigger Ideas That Help You Sell More (Automatically)

Most companies want to know how to email prospects at the right moment – with the right content for the right leads – and get a better response. This is the secret sauce of effective email campaigns, “triggered” by sending relevant content based on a prospect’s activity.

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How to Write an Autoresponder Email Series That Sells (Without Being Salesy)

One of the greatest benefits of using autoresponder emails effectively for your business is that it builds trust with your customers. That’s why creating automated emails for forms is number one on our list of ideas for lead nurturing campaigns.

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15 Gated Content Ideas for B2B Lead Generation, Plus an Exhaustive List of Lead Magnet Ideas

Gated content—free stuff that people can only access by providing their contact information—is one of the top three ways to get great B2B leads.

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How Email Open Rates Are Likely Changing for You in 2022

If you’re delivering email messages to customers on their phones, recent updates to Apple’s iOS 15 could impact one of the key metrics marketers use to measure email effectiveness.

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