When you want to increase open and click-through rates for your email marketing campaigns, get personal.
When you want to increase open and click-through rates for your email marketing campaigns, get personal.
Why is email deliverability so important to the success of your campaigns? Because checking email deliverability helps to ensure your emails get delivered to your recipients’ inboxes. It’s one of the better ways to improve your email marketing efforts overall.
According to recentHubSpot research, 78% of marketers agree that segmenting your subscriber list is the most effective email marketing strategy. It works even better than message personalization (72%) and email automation campaigns (71%).
Email marketing is different from sales pitching. It’s a valuable tool companies use to build and grow many aspects of their entire business.
Marketing experts say there’s a buzz around the benefits of email marketing, which puts it in the “don’t-miss-this-opportunity” category for success:
As aHubSpot Platinum Agency Partner, 11outof11 supports our clients by helping them find ways to better use their HubSpot CRM (customer relationship management tool) and optimize results. Over the years, we’ve helped our clients with the following and more:
The look and feel of your company’s emails are powerful persuaders that help make your marketing attractive to your prospects – just about as much as the content and cadence do.
For 71% of marketers, content marketing has become more important to their organizations in just the last year. But only about 29% say their organizations are getting very successful outcomes with their current content marketing efforts.
If you’re wondering whether email is still an effective strategy for marketers in 2023 and beyond, we’ll give you the email marketing statistics that show you it is.
How do you write and run an email campaign that works?
Start by building an email campaign strategy based on what makes your marketing successful. Simply stated, this means sending emails that are personalized and customized for your specific target audience.
If you’re not seeing the results you expect from your marketing efforts, you need to find out why. This involves:
Create Thought-Leadership Content EVERY WEEK
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