Using an email campaign to market your company is an effective strategy for converting leads into customers. By appealing to your prospects’ interests through helpful content that’s delivered directly to their mailboxes, you can start meaningful conversations with them that can persuade them to buy.
By 2023, the number of people who actively use email is expected to reach 4.3 billion – that’s half of the world’s population! But wait, there’s more:
At 11outof11, we’re thrilled to be a woman-owned content marketing agency and a Platinum HubSpot Agency Partner. Our team is 95% female and we thrive on a core set of beliefs that inspire everything we do. Things like embracing change, being relentless about improvement and always measuring results.
Gated content—free stuff that people can only access by providing their contact information—is one of the top three ways to get great B2B leads.
Lots of business development folks send sales emails to try to nurture prospects and increase sales.
Tap. Tap. Tap. That’s the sound of people opening your emails and giving your messages a look. Now’s your chance to woo them!
About 35% of email users decide which emails to open based on the subject line alone. This means your subject lines could be some of the most important content you ever write!
What’s the best time to send an email? Are my emails getting enough clicks? If you’re asking these questions, bravo! It means you’re a smart email marketer.
Would you rather have 1% appeal to 99% of the world, or 99% appeal to 1% of the world? (Psst: Choose the second option because 1% of the world is 78 million people! Your business would thrive with 99% of their attention).
Drip. Drip. Drip. That’s the sound of your email campaign making contact after contact with your target audience.
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