Would you rather have 1% appeal to 99% of the world, or 99% appeal to 1% of the world? (Psst: Choose the second option because 1% of the world is 78 million people! Your business would thrive with 99% of their attention).
Drip. Drip. Drip. That’s the sound of your email campaign making contact after contact with your target audience.
Email marketing is not dead. Let us repeat that: Despite reports to the contrary, email marketing is NOT dead! In fact, it’s thriving now more than ever.