In a world where customers expect timely, personalized experiences, marketing automation has become an essential tool for growth-minded businesses. Whether you’re just getting started or looking to optimize your existing tools, understanding the marketing automation basics is key to building stronger connections and increasing conversions. 

Let’s explore what marketing automation really means, why it matters, and how to apply smart strategies that move your leads through the funnel more efficiently. 

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Building and nurturing a robust email list is more crucial than ever for businesses looking to connect with their audience and drive conversions in today’s digital landscape. With over 4 billion email users worldwide and an expected growth to 4.6 billion by 2025, the valueof tapping into this vast pool of potential customers is immense. Yet, many businesses struggle with how to effectively grow their email list, often missing out on the opportunity to engage with users who are genuinely interested in their products or services. 

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Whether a recent marketing campaign resulted in great sales numbers, or you are only beginning your marketing journey, it can be hard to understand which metrics are important for success in marketing. While actual sales results are an obvious indicator, they can also be harder to measure for repeated success. 

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Email marketing is as relevant today as it was when it started 40 years ago. Only now, it’s even more effective because savvy marketers have added automation to theiremail campaign strategy.

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Are you in the sweet spot for email frequency? If you email too often, you might overwhelm your audience. If you email too rarely, they’ll forget about you.

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When you want to increase open and click-through rates for your email marketing campaigns, get personal.

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Why is email deliverability so important to the success of your campaigns? Because checking email deliverability helps to ensure your emails get delivered to your recipients’ inboxes. It’s one of the better ways to improve your email marketing efforts overall.

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According to recentHubSpot research, 78% of marketers agree that segmenting your subscriber list is the most effective email marketing strategy. It works even better than message personalization (72%) and email automation campaigns (71%).

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Email marketing is different from sales pitching. It’s a valuable tool companies use to build and grow many aspects of their entire business.

Marketing experts say there’s a buzz around the benefits of email marketing, which puts it in the “don’t-miss-this-opportunity” category for success:

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As aHubSpot Platinum Agency Partner, 11outof11 supports our clients by helping them find ways to better use their HubSpot CRM (customer relationship management tool) and optimize results. Over the years, we’ve helped our clients with the following and more:

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