Have you ever wondered why some local businesses seem to thrive while others struggle to attract customers? The secret often lies in a powerful yet often overlooked tool: Local search engine optimization (SEO). Are you harnessing the full potential of local search to draw customers through your doors? With more than 46% of all Google searches seeking local information, the competition for visibility has never been fiercer. However, many businesses still underestimate the impact of a well-crafted local SEO strategy, inadvertently missing out on a wealth of opportunities.