The System and Soul framework is unlike other systems you’ll find in the marketing world. Instead of focusing primarily on processes or strategies, it all starts with people.

That’s the “soul” in System and Soul - the people, culture, and individual traits that make a company unique. System and Soul connects with the beating heart of business found inside each person who’s part of the team. Without a healthy soul, there’s no success.

Here’s a closer look at how the System and Soul framework works, what it means to have a System and Soul coach, and how you can use this revolutionary approach to improve the marketing plan for your business.

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If you're a business owner running on EOS®, you’re working hard to scale your business. One of the ways to accelerate your company’s growth is by building a differentiated marketing strategy that’s led by a top-notch marketing team.

Your marketing team should be fluent in all of the latest marketing strategies for businesses. If you have the right people in your marketing seats, they’ll know the answer to how you will measure the effectiveness of your marketing activities, including:

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Is your marketing team in need of a big burst of growth? Maybe it’s time to expand your small business marketing team and take advantage of lucrative new business opportunities.

Here’s a look at 5 key indicators your marketing team is poised for growth. Learn to spot these signs, and you’ll know when it’s time to scale up for added success:

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Deep beneath your company’s biggest challenges, there’s a tangled mess of stubborn root causes. No matter how much you dig down to reveal them, they’re still difficult to dislodge!

But don’t worry - the Entrepreneurial Operating System® (EOS) is all about problem-solving. Every company has at least a few extremely challenging core issues that serve as impediments to success, so EOS addresses them head-on with IDS.

IDS stands for identify, discuss, and solve. Identify what the issue is, then discuss why it’s happening and do whatever it takes to resolve it. Here’s how this crucial EOS process works in practice for your company.

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Scale up. Scale back. Expand and contract as your business grows and becomes more nimble.

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Did you know that Rocks could determine what you do at work in the next quarter, year, or decade? That’s right!

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It’s been a tough time for small to midsize U.S. businesses. Between battling a global pandemic, enduring economic upheaval, and facing a nationwide hiring and retention crisis, many businesses have had trouble staying on track.

So, what’s the current status of your small business marketing plan? Are your marketing measurables veering off into the danger zone?

Now’s the time for your Entrepreneurial Operating System® (EOS) to shine. The EOS system is known for its ability to generate Traction®, which is the driving force that keeps marketing metrics in line during challenging times.

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Don’t you wish you could pull a picture of your business vision right out of your head and put it on paper for the whole company to see? Good news! You can!

Your company’s Vision/Traction Organizer™ (V/TO) is an essential part of the Entrepreneurial Operating System® (EOS) because it helps everyone on your team share the same vision. It uses a set of key questions to help you outline and fill in the details.

Let’s take a look at how the V/TO works and how your company can put it to good use. In particular, we’ll focus on completing the marketing strategy section, which is the foundation for an effective small business marketing plan.

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If your business runs on the EOS® operating system, one of the entrepreneur tools and resources you have available is the Accountability Chart™. In this article, we’re sharing tips on how to create a customized Accountability Chart for your marketing team that can help define the structure and clarify quickly and easily who’s responsible for what.

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