11outof11 - A Blog For Business Owners Looking To Grow


Should I Change My Marketing Target Segments With Buyer Personas?

There’s a lot of buzz around the way buyer personas can not only inform but transform your company’s marketing strategy. It’s easy to get overwhelmed by the depth and breadth of tools out there that help you understand your ideal customers better. It may have you wondering, Should I change my marketing target segments? How? With buyer personas or something else?

Read More »


How to Build a Loyal Customer Base Through Your Marketing

About 80% of your company’s future revenue will come from just 20% of your existing customers, according to global research firm Gartner Group.

That’s why it pays to use customer loyalty in your marketing efforts to help grow your brand because it could cost you five times more to attract and retain new customers than it does to keep current and past ones.

Read More »


Re-engagement Campaign Ideas and Examples for Dormant Prospects

Have your potential customers gone silent? No matter how much nurturing you’ve attempted? Wake them up with a targeted re-engagement campaign.

Here’s a marketing secret: If people perceive value in your company’s communication, they’ll continue to open your emails and other correspondence even if their responses have dwindled as of late.

Read More »


How to Use a HubSpot Workflow to Onboard New Customers

You’ve got a new customer who believes in you and buys your product. What’s the first thing you want to do for them?

Show them they’ve made the right choice.

Read More »


Workflow Enrollment Trigger Ideas That Help You Sell More (Automatically)

Most companies want to know how to email prospects at the right moment – with the right content for the right leads – and get a better response. This is the secret sauce of effective email campaigns, “triggered” by sending relevant content based on a prospect’s activity.

Read More »


How to Write an Autoresponder Email Series That Sells (Without Being Salesy)

One of the greatest benefits of using autoresponder emails effectively for your business is that it builds trust with your customers. That’s why creating automated emails for forms is number one on our list of ideas for lead nurturing campaigns.

Read More »


3 Reasons Sales and Marketing Alignment Is Crucial to Maximize Growth

If you want to grow revenue faster, consider how well your marketing and sales are aligned. Much like a car that pulls to one side and shakes as you drive down the road, when marketing and sales are misaligned it slows you down.

Read More »


Hosting a Webinar? What to Do Afterward to Turn Your Webinar Into Revenue

Companies are always looking for great ideas on how to make more revenue through webinar content. And with good reason.

Read More »


13 Expert Tips For Creating More Sales Qualified Leads

A conversation around how to create more sales qualified leads (SQLs) begins with understanding the basics of your company’s marketing funnel. It’s the entire conversion process for your prospects. Working your marketing funnel enables a better chance that leads will convert to SQLs. You want to meet your prospects wherever they are in the buying process, i.e., marketing funnel stages, and identify the content that will generate new sales opportunities. Stages and the content type associated with each include:

Read More »


5 Ideas For Getting More Referrals and Growing Sales Through Your Network

Referral marketing is an effective plan to cultivate more high-quality customer referrals for your company. But how do you get more of them?

Read More »