Giving your website visitors a uniquely tailored experience is an essential strategy for driving customer retention. To improve conversion rates, you want the content on every one of your web pages to pique the interest of every person who visits in a personalized way. To do that, you need to get good at website personalization.
Happy that in-person events are in full swing again? We are! For B2B companies, getting together in person is a great opportunity for networking and nurturing clients.
Reaching your target audience is all about understandingsegmentation. To do that, you need a content marketing strategy based on:
There’s a lot of buzz around the way buyer personas can not only inform but transform your company’s marketing strategy. It’s easy to get overwhelmed by the depth and breadth of tools out there that help you understand your ideal customers better. It may have you wondering, Should I change my marketing target segments? How? With buyer personas or something else?
About 80% of your company’s future revenue will come from just 20% of your existing customers, according to global research firm Gartner Group.
That’s why it pays to use customer loyalty in your marketing efforts to help grow your brand because it could cost you five times more to attract and retain new customers than it does to keep current and past ones.
Have your potential customers gone silent? No matter how much nurturing you’ve attempted? Wake them up with a targeted re-engagement campaign.
Here’s a marketing secret: If people perceive value in your company’s communication, they’ll continue to open your emails and other correspondence even if their responses have dwindled as of late.
You’ve got a new customer who believes in you and buys your product. What’s the first thing you want to do for them?
Show them they’ve made the right choice.
Most companies want to know how to email prospects at the right moment – with the right content for the right leads – and get a better response. This is the secret sauce of effective email campaigns, “triggered” by sending relevant content based on a prospect’s activity.
One of the greatest benefits of using autoresponder emails effectively for your business is that it builds trust with your customers. That’s why creating automated emails for forms is number one on our list of ideas for lead nurturing campaigns.
If you want to grow revenue faster, consider how well your marketing and sales are aligned. Much like a car that pulls to one side and shakes as you drive down the road, when marketing and sales are misaligned it slows you down.
Create Thought-Leadership Content EVERY WEEK
.png)
.png)
.png){kind=icon}
