11outof11 - A Blog For Business Owners Looking To Grow

 

8 Considerations for Planning Email Marketing That Works

How do you write and run an email campaign that works?

Start by building an email campaign strategy based on what makes your marketing successful. Simply stated, this means sending emails that are personalized and customized for your specific target audience.

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How Aligning Marketing With Values Drives Greater Value For Customers

No matter what business you’re in, your company is facing a dynamic economy right now. One that compels you to make a decision about your marketing:

Should you go with a standard transactional strategy or focus more on a relational one?

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Tips for Marketers to Handle Burnout and Creative Fatigue

Marketers are creative people. They also take their work seriously.

Being creative is often rewarding. But the work can make people vulnerable to bouts of burnout. Or worse.

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How to Use Generational Marketing to Reach Millennials and Gen Z

Chances are, your ideal customers are changing right before your eyes.

That’s because never before in history has a company’s consumer base been more multigenerational. Today, you could reach five different generations of buyers with your marketing messages, including:

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How To Know Your Marketing Isn’t Working [and What to Do About It]

If you’re not seeing the results you expect from your marketing efforts, you need to find out why. This involves:

  • Analyzing solid data to inform the efficacy of your marketing campaigns.
  • Identifying clear reasons why your messaging isn’t resonating with your audience.
  • Committing to adjust your strategy to make it work better.

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14 Ways to Break Through Digital Noise

How do you create a buzz without all the noise?

When it comes to effective marketing tactics, you’ve probably heard that you have to “cut through the clutter” for your message to be heard.

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Want An Instant Website Audit? See How Well Yours Is Performing

Our Website Grader tool scans your website, evaluates crucial characteristics, and makes smart suggestions for supercharging performance – instantly.

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Beyond "Hi, First Name”: How to Send More Personalized Emails

Consumers today are mostly interested in personalized experiences. Anything less and they’ll ignore you.

That goes for their email interactions, too.

So if you’re already on a “Hi, [First Name]” basis with your email subscribers, that’s a great start.

But this is good to know: Email personalization is far more than addressing a person by their first name in a greeting or even sending messages about stuff you know they’ll respond to.

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How to Promote a Product or Service and Sell More of It

Your products and services might address everyone’s pain points and provide solutions for everyone’s challenges. But if you’re not running a comprehensive product-focused inbound marketing campaign to promote it, a few things can happen:

  • You could be missing out on better ways to sell more.
  • Potential customers could get their information about you from competitors, not you.
  • If it’s a new product or service launch, it could fall short.
  • Poor promotion could lead to permanent damage to your company's reputation.

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How Retargeting Ads Assist an Inbound Marketing Strategy

Retargeting is another word for remarketing. It’s a way for your company to advertise to people who bounce off your website after visiting. And it can do wonders for your inbound marketing strategy.

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