Gated content—free stuff that people can only access by providing their contact information—is one of the top three ways to get great B2B leads.
The System and Soul framework is unlike other systems you’ll find in the marketing world. Instead of focusing primarily on processes or strategies, it all starts with people.
That’s the “soul” in System and Soul - the people, culture, and individual traits that make a company unique. System and Soul connects with the beating heart of business found inside each person who’s part of the team. Without a healthy soul, there’s no success.
Here’s a closer look at how the System and Soul framework works, what it means to have a System and Soul coach, and how you can use this revolutionary approach to improve the marketing plan for your business.
If you're a business owner running on EOS®, you’re working hard to scale your business. One of the ways to accelerate your company’s growth is by building a differentiated marketing strategy that’s led by a top-notch marketing team.
Your marketing team should be fluent in all of the latest marketing strategies for businesses. If you have the right people in your marketing seats, they’ll know the answer to how you will measure the effectiveness of your marketing activities, including:
Using marketing metrics is like taking measurements for a tailored dress or suit. If you measure wrong, it’ll never fit right!
Is your marketing team in need of a big burst of growth? Maybe it’s time to expand your small business marketing team and take advantage of lucrative new business opportunities.
Here’s a look at 5 key indicators your marketing team is poised for growth. Learn to spot these signs, and you’ll know when it’s time to scale up for added success:
Where do successful female entrepreneurs go to talk business? We’ve got just the place.
Deep beneath your company’s biggest challenges, there’s a tangled mess of stubborn root causes. No matter how much you dig down to reveal them, they’re still difficult to dislodge!
But don’t worry - the Entrepreneurial Operating System® (EOS) is all about problem-solving. Every company has at least a few extremely challenging core issues that serve as impediments to success, so EOS addresses them head-on with IDS.
IDS stands for identify, discuss, and solve. Identify what the issue is, then discuss why it’s happening and do whatever it takes to resolve it. Here’s how this crucial EOS process works in practice for your company.
Scale up. Scale back. Expand and contract as your business grows and becomes more nimble.
Did you know that Rocks could determine what you do at work in the next quarter, year, or decade? That’s right!
Ideas for promoting content is one of the perennial questions we get from our followers. So we’re sharing a totally new, seven-step plan that will help your content be seen while enabling you to crush your marketing goals. Here we go: