11outof11 - A Blog For Business Owners Looking To Grow

 

How Customer Personas Can Enhance Marketing Effectiveness

In a world where consumers are bombarded with marketing messages, the importance of personalization has never been greater. Customer personas—detailed profiles of your ideal customers—have emerged as a powerful tool to help small businesses tailor their marketing efforts. However, many entrepreneurs overlook this essential strategy, which can lead to wasted resources and missed opportunities.  

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8 Tips for Better Online Marketing for Small Businesses

If you’re a small business owner navigating today’s digital economy, you’re probably keen on using inbound marketing to attract new customers and grow your business.

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How to Use QR Codes for Marketing to Improve Results

The ubiquitous QR code. Who would have thought this 90s tech for tracking auto parts would turn out to be the queen of the “contactless” world? But it is. In 2024, businesses are using QR codes for marketing with fabulous results. Here’s why.

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How to Avoid Marketing on the Fly: Write a Marketing Plan

If you’re getting good results from your marketing efforts without a defined plan and without foresight – in other words, marketing your business on the fly – that’s great! 

But just imagine the potential for even greater results if you write a solid plan for your business marketing that’s grounded in real-time data and proven strategy. That’s gonna be even better!!

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4 Benefits of SEO for Small Businesses in 2024

Since its advent in 1997 (yep, you read that right— it predated Google), businesses eager to meet their customers where they live have harnessed the power of search engine optimization, aka SEO.

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Why Developing a Unique and Memorable Online Presence is Important for Your Brand— and How to Do It!

Wondering why you need a memorable presence online? We can tell you why — and how— you need to set your brand apart from the rest! 

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Where We Started, Where We Are Now: Signs Your Business is Ready for Content Marketing

For many small business owners, the idea of expanding their marketing can be daunting. And if they haven’t dedicated any time or resources to marketing in the past, it might be absolutely overwhelming! 

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Why Empathy is An Important Part of a Marketer's Tools and Resources

You’ve probably heard that feelings have no place in business, but that’s not necessarily the case in marketing. 

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15 Gated Content Ideas for B2B Lead Generation, Plus an Exhaustive List of Lead Magnet Ideas

Gated content—free stuff that people can only access by providing their contact information—is one of the top three ways to get great B2B leads.

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How to Create a Marketing Plan that Fits with Your System and Soul Plan

The System and Soul framework is unlike other systems you’ll find in the marketing world. Instead of focusing primarily on processes or strategies, it all starts with people.

That’s the “soul” in System and Soul - the people, culture, and individual traits that make a company unique. System and Soul connects with the beating heart of business found inside each person who’s part of the team. Without a healthy soul, there’s no success.

Here’s a closer look at how the System and Soul framework works, what it means to have a System and Soul coach, and how you can use this revolutionary approach to improve the marketing plan for your business.

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