The ubiquitous QR code. Who would have thought this 90s tech for tracking auto parts would turn out to be the queen of the “contactless” world? But it is. In 2024, businesses are using QR codes for marketing with fabulous results. Here’s why.
If you’re getting good results from your marketing efforts without a defined plan and without foresight – in other words, marketing your business on the fly – that’s great!
But just imagine the potential for even greater results if you write a solid plan for your business marketing that’s grounded in real-time data and proven strategy. That’s gonna be even better!!
Since its advent in 1997 (yep, you read that right— it predated Google), businesses eager to meet their customers where they live have harnessed the power of search engine optimization, aka SEO.
Wondering why you need a memorable presence online? We can tell you why — and how— you need to set your brand apart from the rest!
For many small business owners, the idea of expanding their marketing can be daunting. And if they haven’t dedicated any time or resources to marketing in the past, it might be absolutely overwhelming!
You’ve probably heard that feelings have no place in business, but that’s not necessarily the case in marketing.
Gated content—free stuff that people can only access by providing their contact information—is one of the top three ways to get great B2B leads.
The System and Soul framework is unlike other systems you’ll find in the marketing world. Instead of focusing primarily on processes or strategies, it all starts with people.
That’s the “soul” in System and Soul - the people, culture, and individual traits that make a company unique. System and Soul connects with the beating heart of business found inside each person who’s part of the team. Without a healthy soul, there’s no success.
Here’s a closer look at how the System and Soul framework works, what it means to have a System and Soul coach, and how you can use this revolutionary approach to improve the marketing plan for your business.
If you're a business owner running on EOS®, you’re working hard to scale your business. One of the ways to accelerate your company’s growth is by building a differentiated marketing strategy that’s led by a top-notch marketing team.
Your marketing team should be fluent in all of the latest marketing strategies for businesses. If you have the right people in your marketing seats, they’ll know the answer to how you will measure the effectiveness of your marketing activities, including:
Using marketing metrics is like taking measurements for a tailored dress or suit. If you measure wrong, it’ll never fit right!
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