Would you rather have 1% appeal to 99% of the world, or 99% appeal to 1% of the world? (Psst: Choose the second option because 1% of the world is 78 million people! Your business would thrive with 99% of their attention).
There’s nothing worse than publishing a new blog post and hearing crickets. No clicks, no interest, no traffic. Why isn’t anyone paying attention?
Drip. Drip. Drip. That’s the sound of your email campaign making contact after contact with your target audience.
Is your website serving as a thriving hub for your brand, or is it little more than a stagnant brochure? This is a critical question that sits at the core of your company’s success.
You need leads. You need revenue. And you need to close more deals every day, every week, every month, and every year.
One channel. That’s all it takes to launch a successful paid search marketing campaign.
Did you know it’s a bad idea to assume all traffic will navigate on their own from your homepage to the exact page of the website that talks about their needs? It’s much more effective to send searchers to an optimized landing page designed to specifically address their needs and convert.
A case study is one of the most powerful pieces of content you can publish. Potential customers are much more likely to pull the trigger if positive results can be shown for previous customers.
Email marketing is not dead. Let us repeat that: Despite reports to the contrary, email marketing is NOT dead! In fact, it’s thriving now more than ever.