When marketing and sales work together, lead generation and deal closing are more robust. It’s no surprise, especially since targeted content creation has risen to the top of strategic marketing functions that get the sales job done.
When marketing and sales work together, lead generation and deal closing are more robust. It’s no surprise, especially since targeted content creation has risen to the top of strategic marketing functions that get the sales job done.
How can we find more prospects?
It’s on the minds of most company executives these days, which is why they turn to strategic prospecting to help.
With prospecting, you can identify your best sales opportunities as efficiently as possible by initiating conversations with potential customers, clients, or buyers for your products and services. The goal is to develop new business by converting qualified prospects to revenue-generating customers, then nurturing them along the way.
Both paid ads and SEO are sound marketing strategies for building traffic and promoting your business – for different reasons. But if you had to choose between the two, which is the better option for your business?
We often hear clients ask how HubSpot generates leads.
If you want to know how effective the promotion of your website is, you’ll want to track acquisition metrics like website traffic. But if you want to learn all you can about the efficacy of your website, you should be tracking engagement metrics.
Tracking website engagement metrics can help you get a better understanding of how people interact with your website once they visit. You’ll also learn how they respond to the content on your web pages.
Are you working on a marketing project and wondering, “Do I need a landing page for this?” If so, you’re reading a great resource for the answer!
If your company is running on the Entrepreneurial Operating System, or EOS®, you’re a company that looks at your business differently than most. You're equipped with a complete set of concepts and practical tools that help you get what you want from your business, like:
The experience of 2020 will inform our marketing decisions for the future—even transform them, some say.
When the Content Marketing Institute asked some of the world’s top marketers to describe their biggest content concerns, they shared more than 30 content challenges that were costing them time and money.
There are more than 1,000 content management systems in the world. Choosing a content management systems or CMS that’s the perfect fit for your company is as challenging as finding the right CEO - and it could have just as much impact on your bottom line.
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