When it comes to growing your business, having an on-point marketing strategy is one powerful way to ensure success.
When it comes to content marketing, we’re often asked, “What keywords should I use?” The short answer is, use keywords in your marketing that your ideal client will search for online.
Right at this moment, someone is searching for your products and services. Whether or not they find you online depends on three little letters: SEO.
SEO: It might seem like magic, but it’s actually expertise. Online marketing agencies understand all the secret ways search engines works and use them skillfully for your benefit.
SEO (or search engine optimization) helps your Google ranking, improve your search engine marketing, and drive fresh traffic to your site. For most companies, it’s challenging to understand the basics about keywords, never mind trying to keep up with changes.
As users input longer, more specific terms to search for content, Google has adjusted its algorithm to help them find what they’re looking for.
If you’re wondering how to keep up with these changing dynamics, consider incorporating pillar pages into your website. Pillar pages provide a comprehensive overview of a broad topic, always keeping keyword strategy in mind. In turn, hyperlinks on pillar pages guide users to more specialized information (aka cluster content) that all connects back to the broad concept on the original page.