Launching a startup is like building a rocket—you’re investing everything in liftoff, but if you can’t build sustained momentum, you’ll never reach orbit. One of the most important (and most overlooked) engines of growth in those early days? Lead nurturing. Too often, startups pour energy into generating leads but lack the time, tools, or expertise to nurture them properly. That’s where a lead nurturing company becomes a game-changer. With the right partner, startups can maximize every lead, shorten sales cycles, and turn early traction into long-term revenue.