When it comes to the goal of convincing prospects to become customers, the use of landing pages is a valuable marketing tactic to ensure your success.
When it comes to the goal of convincing prospects to become customers, the use of landing pages is a valuable marketing tactic to ensure your success.
If your enterprise conducts business-to-business (B2B) transactions, then you know the importance of finding quality B2B leads.
Is your website fully optimized to reach today’s digital audience? The digital world moves fast, so a stale site quickly becomes too out-of-date to capture valuable leads.
To gain traction. It’s a popular buzzphrase for marketers and business owners these days.
But what does it really mean? And how do you build marketing traction if you’re not seeing the results you thought you would from your marketing?
Have your potential customers gone silent? No matter how much nurturing you’ve attempted? Wake them up with a targeted re-engagement campaign.
Here’s a marketing secret: If people perceive value in your company’s communication, they’ll continue to open your emails and other correspondence even if their responses have dwindled as of late.
Lead nurture emails help your prospects convert to customers. Our content marketing technology partner HubSpot puts it this way: “Good lead nurturing emails engage, entice, and encourage your leads to continue interacting with your business.”
Companies are always looking for great ideas on how to make more revenue through webinar content. And with good reason.
A conversation around how to create more sales qualified leads (SQLs) begins with understanding the basics of your company’s marketing funnel. It’s the entire conversion process for your prospects. Working your marketing funnel enables a better chance that leads will convert to SQLs. You want to meet your prospects wherever they are in the buying process, i.e., marketing funnel stages, and identify the content that will generate new sales opportunities. Stages and the content type associated with each include:
Referral marketing is an effective plan to cultivate more high-quality customer referrals for your company. But how do you get more of them?
Create Thought-Leadership Content EVERY WEEK
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