If your marketing strategy includes answering questions from prospective buyers, chatbots are great tools that can help you accomplish this effectively. These computer programs simulate conversation and are capable of directing your visitors with speed and efficiency to areas of your website that will answer their questions. They can also direct a user to schedule a call with a sales representative, as well.
In the final part of our series on how to create a marketing funnel, we discuss 15 ways to create more inbound sales-qualified leads. And this starts with defining an MQL.
What is a marketing funnel and how does building a marketing funnel lead to sales? In part one of our blog series on how to build a marketing funnel, let’s break down the concept and start from the why.
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