11outof11 - A Blog For Business Owners Looking To Grow

 

How To Get Traction From Your Marketing Initiatives

To gain traction. It’s a popular buzzphrase for marketers and business owners these days.

But what does it really mean? And how do you build marketing traction if you’re not seeing the results you thought you would from your marketing?

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Is Email Still Relevant in 2023?

If you’re wondering whether email is still an effective strategy for marketers in 2023 and beyond, we’ll give you the email marketing statistics that show you it is.

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How to Grow Your Personal Brand on LinkedIn to Boost Business

If you’re a member of LinkedIn, you’ve probably noticed how C-level executives are using the platform to grow social media interactions for their businesses.

How are they doing it? The key is to develop and nurture a personal brand that features your professional credentials and unique reputation, and use it as a persuasive marketing tool that highlights your company, organization, or business.

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6 Components of an Effective Content Marketing Strategy

Want to create better content for your company?

Start by building a comprehensive strategy.

Experts say 35% of marketers who use a documented content strategy enjoy better outcomes from their content marketing than those who do not. And 40% of businesses don’t use one.

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8 Considerations for Planning Email Marketing That Works

How do you write and run an email campaign that works?

Start by building an email campaign strategy based on what makes your marketing successful. Simply stated, this means sending emails that are personalized and customized for your specific target audience.

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How Aligning Marketing With Values Drives Greater Value For Customers

No matter what business you’re in, your company is facing a dynamic economy right now. One that compels you to make a decision about your marketing:

Should you go with a standard transactional strategy or focus more on a relational one?

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Tips for Marketers to Handle Burnout and Creative Fatigue

Marketers are creative people. They also take their work seriously.

Being creative is often rewarding. But the work can make people vulnerable to bouts of burnout. Or worse.

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How to Use Generational Marketing to Reach Millennials and Gen Z

Chances are, your ideal customers are changing right before your eyes.

That’s because never before in history has a company’s consumer base been more multigenerational. Today, you could reach five different generations of buyers with your marketing messages, including:

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How To Know Your Marketing Isn’t Working [and What to Do About It]

If you’re not seeing the results you expect from your marketing efforts, you need to find out why. This involves:

  • Analyzing solid data to inform the efficacy of your marketing campaigns.
  • Identifying clear reasons why your messaging isn’t resonating with your audience.
  • Committing to adjust your strategy to make it work better.

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14 Ways to Break Through Digital Noise

How do you create a buzz without all the noise?

When it comes to effective marketing tactics, you’ve probably heard that you have to “cut through the clutter” for your message to be heard.

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