11outof11 - A Blog For Business Owners Looking To Grow

 

Is Email Still Relevant in 2023?

If you’re wondering whether email is still an effective strategy for marketers in 2023 and beyond, we’ll give you the email marketing statistics that show you it is.

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Define Your Company Personality Using a Voice and Tone Guide

How your company communicates as a brand is one of the most influential ways you will connect with your ideal customers.

Your company personality is defined by two related elements: brand voice and brand tone. The way to stand out in a crowd is to create thoughtful guidelines around your brand voice and tone and to use them consistently in company communication.

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The Best Resources for Content Planning

If you want to succeed with anything in life, you’ve got to have a plan. Most people will agree.

The same holds true for content marketing. If you want your content marketing strategy to achieve desired outcomes and be effective for your business, you have to plan it that way.

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6 Components of an Effective Content Marketing Strategy

Want to create better content for your company?

Start by building a comprehensive strategy.

Experts say 35% of marketers who use a documented content strategy enjoy better outcomes from their content marketing than those who do not. And 40% of businesses don’t use one.

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8 Considerations for Planning Email Marketing That Works

How do you write and run an email campaign that works?

Start by building an email campaign strategy based on what makes your marketing successful. Simply stated, this means sending emails that are personalized and customized for your specific target audience.

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How Aligning Marketing With Values Drives Greater Value For Customers

No matter what business you’re in, your company is facing a dynamic economy right now. One that compels you to make a decision about your marketing:

Should you go with a standard transactional strategy or focus more on a relational one?

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Tips for Marketers to Handle Burnout and Creative Fatigue

Marketers are creative people. They also take their work seriously.

Being creative is often rewarding. But the work can make people vulnerable to bouts of burnout. Or worse.

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How to Use Generational Marketing to Reach Millennials and Gen Z

Chances are, your ideal customers are changing right before your eyes.

That’s because never before in history has a company’s consumer base been more multigenerational. Today, you could reach five different generations of buyers with your marketing messages, including:

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Build Credibility for Your Services by Leveraging Thought Leadership

Leaders today are looking for ways to make their credibility known without it sounding too salesy or putting people off.

Thought leadership is a content marketing tactic that helps a company do just that: build recognition for themselves and their leaders as well-known, well-respected, and go-to industry resources for colleagues, peers, customers, and the public at large.

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How To Know Your Marketing Isn’t Working [and What to Do About It]

If you’re not seeing the results you expect from your marketing efforts, you need to find out why. This involves:

  • Analyzing solid data to inform the efficacy of your marketing campaigns.
  • Identifying clear reasons why your messaging isn’t resonating with your audience.
  • Committing to adjust your strategy to make it work better.

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