11outof11 - A Blog For Business Owners Looking To Grow

 

How to Promote a Product or Service and Sell More of It

Your products and services might address everyone’s pain points and provide solutions for everyone’s challenges. But if you’re not running a comprehensive product-focused inbound marketing campaign to promote it, a few things can happen:

  • You could be missing out on better ways to sell more.
  • Potential customers could get their information about you from competitors, not you.
  • If it’s a new product or service launch, it could fall short.
  • Poor promotion could lead to permanent damage to your company's reputation.

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How Many Marketing Touches Are Needed to Gain Sales in 2022?

There’s little debate about needing to follow up with prospective customers multiple times before they decide to buy from you.

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How to Time Your Lead Nurture Emails to Better Match Your Sales Process

Lead nurture emails help your prospects convert to customers. Our content marketing technology partner HubSpot puts it this way: “Good lead nurturing emails engage, entice, and encourage your leads to continue interacting with your business.”

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Workflow Enrollment Trigger Ideas That Help You Sell More (Automatically)

Most companies want to know how to email prospects at the right moment – with the right content for the right leads – and get a better response. This is the secret sauce of effective email campaigns, “triggered” by sending relevant content based on a prospect’s activity.

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15 Gated Content Ideas for B2B Lead Generation, Plus an Exhaustive List of Lead Magnet Ideas

Gated content—free stuff that people can only access by providing their contact information—is one of the top three ways to get great B2B leads.

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6 eBook Ideas for B2B Companies in 2022

Gated content like a high-quality ebook is one of the most effective ways to capture more B2B leads. Using an inbound marketing strategy that includes ebooks, you can:

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2022 Guide: How to Create and Leverage Case Studies (and Win More Business)

Case studies have the information people want when they search online for the stuff they need. That’s why more and more marketers are learning how to use case studies to establish the proof companies need to attract more business for their products and services.

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6 Hot Content Marketing Ideas For 2022

What are content marketers thinking about right now to improve outcomes for their clients? Let’s find out what ideas are hot.

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Content Quality vs. Content Quantity (What's Most Important?)

When it comes to the quality and quantity of business content, which is most important?

Our answer? Create as much content as you can without sacrificing quality. And by quality, we mostly mean relevance.

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Measurable Goals for B2B Content Marketing in 2022

What should you expect content marketing to do for your company in 2022? We’re glad you asked.

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