11outof11 - A Blog For Business Owners Looking To Grow

 

How to Create a Landing Page to Optimize Conversions

Did you know it’s a bad idea to assume all traffic will navigate on their own from your homepage to the exact page of the website that talks about their needs? It’s much more effective to send searchers to an optimized landing page designed to specifically address their needs and convert. 

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Google Adwords or Facebook Marketing: How to Decide Which Channel is the Best Place to Start Your PPC Campaign

Pay-per-click offers the most bang for your buck in marketing. PPC encourages instant responses to your offers, allows highly-targeted messaging, and provides a reliable way to budget your marketing dollars and track ROI.

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Is Your Website Design 100% Audience-Focused?

When your website is failing to connect with your audience, there are some big red flags. Few site clicks. No social sharing. Poor sales. Customer complaints.

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Why Your Website Should Be Redesigned Every Year

When your website always stays the same, it’s beyond boring - it can actually come off as a bit careless and unfriendly. It makes your audience think, “Why don’t they care enough to update this?”

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7 Rules to Drive More Inbound Leads for Online Marketing

Inbound marketing is a great way to attract new clients to your site and engage with them. However, you have to make sure you’re utilizing the best methods to maximize your success rate. Take a look at the rules below to take your inbound marketing strategy to the next level.    

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5 Tips for Successful Content Marketing

If you run a business, creating content is way for you to interact with current and potential customers, develop brand loyalty, and ultimately allow your business to grow. However, just producing the content isn’t enough—you need to know how to market it strategically. Take a look at the tips below to make the best of your content marketing.

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10 Reasons Why Pillar Pages Help Your Website SEO (With Examples)

As users input longer, more specific terms to search for content, Google has adjusted its algorithm to help them find what they’re looking for.

If you’re wondering how to keep up with these changing dynamics, consider incorporating pillar pages into your website. Pillar pages provide a comprehensive overview of a broad topic, always keeping keyword strategy in mind. In turn, hyperlinks on pillar pages guide users to more specialized information (aka cluster content) that all connects back to the broad concept on the original page.

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12 Killer Ideas for Lead Nurturing Campaigns

Every phase of the sales process offers a new opportunity to foster a closer relationship with your customers. From the instant they become aware of your company to the moment they decide whether or not to renew your services, you need to be ready with these lead nurturing techniques to aid the success of your business.  

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