Retargeting is another word for remarketing. It’s a way for your company to advertise to people who bounce off your website after visiting. And it can do wonders for your inbound marketing strategy.
Running ads to an audience that already engaged with your website can be more effective for reaching them than traditional search ads. Because this audience is already familiar with your company, they’re more likely to click on one of your ads. Using retargeting ads on other pages they visit might do the trick of enticing them to buy from you. Even though they’re part of the 98 percent who typically don’t convert during their first visit to your website.
- Raise conversion rates – 70% of retargeted customers are more likely to complete a purchase.
- Strengthen brand presence – retargeted customers will spend up to 50% more than average customers.
How Retargeting Ads Work
Some clients avoid retargeting ads due to privacy concerns. However:
- 25% of online visitors say they enjoy seeing retargeted ads.
- 43% of website visitors are more likely to convert after viewing retargeting ads who are
- 3 out of 5 online viewers notice and consider ads for products they saw on another page they visited.
- A retargeted ad’s click-through rate is 10 times higher than a typical online display ad’s click-through rate.
- Retargeted search ads have higher conversion rates than online display ads.
Since marketers rely on third-party cookies to track visitor history, collect data, and retarget, how these ads work will be affected by Google’s planned removal of cookie technology in 2023. However, Google’s vision for moving forward without cookies is still up in the air, even though Safari, Firefox, Brave, and Microsoft browsers have restricted cookies for years.
6 Ways Retargeting Ads Benefit an Inbound Marketing Strategy
- Retargeting ad campaigns enable automation. Less work in less time.
- Reminding people you’re still available to help them can build familiarity and customer loyalty.
- Retargeting ads can be customized based on a person’s past webpage visits. A great example is an abandoned shopping cart. A retargeting ad can be sent as a reminder or as a discount offer for people to finish shopping and buy.
- Retargeting ads are 70% more likely to help convert a previous visitor into a paying customer.
- Retargeting ads can generate a whopping 1,046% increase in branded search traffic compared to other ad placement strategies.
- Retargeting ads garner success for both B2B and B2C marketers.