Most companies want to know how to email prospects at the right moment – with the right content for the right leads – and get a better response. This is the secret sauce of effective email campaigns, “triggered” by sending relevant content based on a prospect’s activity.
Gated content—free stuff that people can only access by providing their contact information—is one of the top three ways to get great B2B leads.
Gated content like a high-quality ebook is one of the most effective ways to capture more B2B leads. Using an inbound marketing strategy that includes ebooks, you can:
Case studies have the information people want when they search online for the stuff they need. That’s why more and more marketers are learning how to use case studies to establish the proof companies need to attract more business for their products and services.
What are content marketers thinking about right now to improve outcomes for their clients? Let’s find out what ideas are hot.
When it comes to the quality and quantity of business content, which is most important?
Our answer? Create as much content as you can without sacrificing quality. And by quality, we mostly mean relevance.
What should you expect content marketing to do for your company in 2022? We’re glad you asked.
In 2022, the story of inbound content marketing success may focus just as much on retaining customers as it does on attracting them.
Where do successful female entrepreneurs go to talk business? We’ve got just the place.
Ideas for promoting content is one of the perennial questions we get from our followers. So we’re sharing a totally new, seven-step plan that will help your content be seen while enabling you to crush your marketing goals. Here we go:
Create Thought-Leadership Content EVERY WEEK
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