Want to create better content for your company?

Start by building a comprehensive strategy.

Experts say 35% of marketers who use a documented content strategy enjoy better outcomes from their content marketing than those who do not. And 40% of businesses don’t use one.

Read More »

How do you write and run an email campaign that works?

Start by building an email campaign strategy based on what makes your marketing successful. Simply stated, this means sending emails that are personalized and customized for your specific target audience.

Read More »

No matter what business you’re in, your company is facing a dynamic economy right now. One that compels you to make a decision about your marketing:

Should you go with a standard transactional strategy or focus more on a relational one?

Read More »

Marketers are creative people. They also take their work seriously.

Being creative is often rewarding. But the work can make people vulnerable to bouts of burnout. Or worse.

Read More »

Chances are, your ideal customers are changing right before your eyes.

That’s because never before in history has a company’s consumer base been more multigenerational. Today, you could reach five different generations of buyers with your marketing messages, including:

Read More »

Leaders today are looking for ways to make their credibility known without it sounding too salesy or putting people off.

Thought leadership is a content marketing tactic that helps a company do just that: build recognition for themselves and their leaders as well-known, well-respected, and go-to industry resources for colleagues, peers, customers, and the public at large.

Read More »

If you’re not seeing the results you expect from your marketing efforts, you need to find out why. This involves:

• Analyzing solid data to inform the efficacy of your marketing campaigns.
• Identifying clear reasons why your messaging isn’t resonating with your audience.
• Committing to adjust your strategy to make it work better.

Read More »

Global thought leaders always want to know how to write quality content regularly without it taking over all their working hours.

Read More »

Your products and services might address everyone’s pain points and provide solutions for everyone’s challenges. But if you’re not running a comprehensive product-focused inbound marketing campaign to promote it, a few things can happen:

• You could be missing out on better ways to sell more.
• Potential customers could get their information about you from competitors, not you.
• If it’s a new product or service launch, it could fall short.
• Poor promotion could lead to permanent damage to your company's reputation.

Read More »

As we step into 2024, the dynamics of consumer behavior, technological advancements, and market trends continue to shape the relationship between businesses and their prospective customers.

Read More »