Marketers are creative people. They also take their work seriously.
Being creative is often rewarding. But the work can make people vulnerable to bouts of burnout. Or worse.
Marketers are creative people. They also take their work seriously.
Being creative is often rewarding. But the work can make people vulnerable to bouts of burnout. Or worse.
Chances are, your ideal customers are changing right before your eyes.
That’s because never before in history has a company’s consumer base been more multigenerational. Today, you could reach five different generations of buyers with your marketing messages, including:
Leaders today are looking for ways to make their credibility known without it sounding too salesy or putting people off.
Thought leadership is a content marketing tactic that helps a company do just that: build recognition for themselves and their leaders as well-known, well-respected, and go-to industry resources for colleagues, peers, customers, and the public at large.
If you’re not seeing the results you expect from your marketing efforts, you need to find out why. This involves:
Global thought leaders always want to know how to write quality content regularly without it taking over all their working hours.
Your products and services might address everyone’s pain points and provide solutions for everyone’s challenges. But if you’re not running a comprehensive product-focused inbound marketing campaign to promote it, a few things can happen:
As we step into 2024, the dynamics of consumer behavior, technological advancements, and market trends continue to shape the relationship between businesses and their prospective customers.
Lead nurture emails help your prospects convert to customers. Our content marketing technology partner HubSpot puts it this way: “Good lead nurturing emails engage, entice, and encourage your leads to continue interacting with your business.”
Most companies want to know how to email prospects at the right moment – with the right content for the right leads – and get a better response. This is the secret sauce of effective email campaigns, “triggered” by sending relevant content based on a prospect’s activity.
Gated content—free stuff that people can only access by providing their contact information—is one of the top three ways to get great B2B leads.
Create Thought-Leadership Content EVERY WEEK
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