In November of 2022, the artificial intelligence (AI) writing tool called ChatGPT was launched by OpenAI. Almost immediately, people began using it for writing content of all types, for research purposes, and even for drafting legal documents. ChatGPT had over a million users in just five days. But what, if any, are the ramifications of using an AI tool for writing business content? Can ChatGPT write business content well?
The best content calendars, tools, and resources for your marketing team are the ones that help you discover what your audience likes. Once you find that out, you’re certain to create unique, high-quality, sharable content just for them.
Using case studies as a tactic in your company marketing plan is a great way to show how you help people in the real world. Demonstrating your expertise in a case study can provide social proof of a job well done, strengthen customer relationships, and close sales.
Over the past few years,82% of marketershave been actively investing in content marketing. That’s a lot of marketers working hard to place their contenton top of the tiny 9% that makes it through to organic search results pages. To overcome any marketing failure, they need results-driven ways to make it happen.
For 71% of marketers, content marketing has become more important to their organizations in just the last year. But only about 29% say their organizations are getting very successful outcomes with their current content marketing efforts.
If you’re wondering whether email is still an effective strategy for marketers in 2023 and beyond, we’ll give you the email marketing statistics that show you it is.
How your company communicates as a brand is one of the most influential ways you will connect with your ideal customers.
Your company personality is defined by two related elements: brand voice and brand tone. The way to stand out in a crowd is to create thoughtful guidelines around your brand voice and tone and to use them consistently in company communication.
If you want to succeed with anything in life, you’ve got to have a plan. Most people will agree.
The same holds true for content marketing. If you want your content marketing strategy to achieve desired outcomes and be effective for your business, you have to plan it that way.
Create Thought-Leadership Content EVERY WEEK
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