If you’re not seeing the results you expect from your marketing efforts, you need to find out why. This involves:
Global thought leaders always want to know how to write quality content regularly without it taking over all their working hours.
Your products and services might address everyone’s pain points and provide solutions for everyone’s challenges. But if you’re not running a comprehensive product-focused inbound marketing campaign to promote it, a few things can happen:
As we step into 2024, the dynamics of consumer behavior, technological advancements, and market trends continue to shape the relationship between businesses and their prospective customers.
Lead nurture emails help your prospects convert to customers. Our content marketing technology partner HubSpot puts it this way: “Good lead nurturing emails engage, entice, and encourage your leads to continue interacting with your business.”
Most companies want to know how to email prospects at the right moment – with the right content for the right leads – and get a better response. This is the secret sauce of effective email campaigns, “triggered” by sending relevant content based on a prospect’s activity.
Gated content—free stuff that people can only access by providing their contact information—is one of the top three ways to get great B2B leads.
Gated content like a high-quality ebook is one of the most effective ways to capture more B2B leads. Using an inbound marketing strategy that includes ebooks, you can:
Case studies have the information people want when they search online for the stuff they need. That’s why more and more marketers are learning how to use case studies to establish the proof companies need to attract more business for their products and services.
What are content marketers thinking about right now to improve outcomes for their clients? Let’s find out what ideas are hot.
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