Content marketing is one of the most effective ways that B2B marketers secure, nurture and convert leads.
Content marketing is one of the most effective ways that B2B marketers secure, nurture and convert leads.
Professional content writers often are asked by prospective clients if it’s even possible for another person to write relevant content for their company besides themselves. They’re nervous, and we get it! They might worry about the time it might take to hire outsourced talent or the time it’ll take to explain their business to another party.
About 35% of email users decide which emails to open based on the subject line alone. This means your subject lines could be some of the most important content you ever write!
Did you have an Instagram post that got tons of comments? Or a blog post that was quoted in the media? Or an email campaign that pumped up your web traffic?
Your website has the potential to be a goldmine when it comes to leads. However, you can’t just sit and wait for your website to start generating leads. There are a number of things you should be doing to ensure that your site is providing you with quality leads and a high conversion rate.
Everyone wants more qualified leads from their website. Review the list of website must-haves below to see if your website is conversion-ready or not. Some of these things are easy to fix right away!
Is your content your best salesperson? It should be! Your content is your round-the-clock cheerleader, energizing your brand day after day and encouraging people to buy from you.
Recycling is a great thing, right? Well, here’s a way to recycle some of your old blog content and give it a fresh new use: By writing a white paper.
Did you know Google updates its SEO requirements more than 500 times every year? Yikes! How can you possibly keep up?
Would you rather have 1% appeal to 99% of the world, or 99% appeal to 1% of the world? (Psst: Choose the second option because 1% of the world is 78 million people! Your business would thrive with 99% of their attention).
There are more than 1,000 content management systems in the world. Choosing a content management systems or CMS that’s the perfect fit for your company is as challenging as finding the right CEO - and it could have just as much impact on your bottom line.
Create Thought-Leadership Content EVERY WEEK
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