How can we find more prospects?
It’s on the minds of most company executives these days, which is why they turn to strategic prospecting to help.
With prospecting, you can identify your best sales opportunities as efficiently as possible by initiating conversations with potential customers, clients, or buyers for your products and services. The goal is to develop new business by converting qualified prospects to revenue-generating customers, then nurturing them along the way.
The Difference Between Prospects and Leads
During the prospecting process, you’ll be connecting with different audiences: leads and prospects. It’s important to know the difference between them.
Leads are potential customers who've expressed interest in your company by visiting your website, subscribing to your blog, signing up for a free trial, or something like these.
Prospects are leads who align with your target audience, which are called qualified prospects.
Benefits of Prospecting
If you use a simple strategy for how to find more prospects, you’ll be able to grow your business exponentially. Other benefits include identifying people who are a good fit for your company, meaning they truly need your product or service to solve their questions, challenges, and pain points. Through a qualification process, you’ll also find customers who will provide long-term business, which is valuable to your company’s growth.
The Simplest Prospecting Strategy
At 11outof11, we use a simple inbound prospecting strategy that engages people who have shown an active interest in our business. We leverage our social media presence to engage them while they’re visiting us there to find information. Here’s why:
- 91% of B2B buyers are now active and involved in social media.
- 84% of senior executives use social media to support purchasing decisions.
- 82% of buyers say they look up vendors on LinkedIn before replying to their prospecting efforts. You can increase win rates by 5% and deal size by 35% by using social selling tools.
Follow these five steps for an instant boost in your sales opportunities.
Step 1: Export the email addresses of your best customers.
Step 2: Upload this email database to Facebook or LinkedIn and ask the platform to identify a lookalike audience. A lookalike audience is a way to reach new people who are likely to be interested in your business because they're similar to your best existing customers.
Step 3: Using a gated offer or a lead magnet, create an ad for a high-value piece of content that your prospects wouldn't be able to pass by without downloading it.
Step 4: Create the ad and send the ad traffic to a custom landing page.
Step 5: When people convert, nurture them via email. Include individual sales follow-up, too, until they become customers.
11outof11 for Social Media Selling and Email Nurturing
If you’re looking for an effective prospecting strategy that can boost your sales opportunities instantly, connect with 11outof11. Request a complimentary call with an 11outof11 expert. Contact us to learn more.