--- title: A Content Marketing Strategy to Reach Your Target Audience description: Reaching your target audience is about understanding segmentation. Use a content marketing strategy based on specific details about your target audience. image: https://www.11outof11.com/hubfs/a-content-marketing-strategy-to-reach-your-target-audience.jpg --- [![11-out-of-11-logo](https://www.11outof11.com/hs-fs/hubfs/images/logos/11-out-of-11-logo.png?width=74&height=120&name=11-out-of-11-logo.png "11-out-of-11-logo")](https://www.11outof11.com/) ## 11outof11 - A Blog For Business Owners Looking To Grow [![a-content-marketing-strategy-to-reach-your-target-audience](https://www.11outof11.com/hubfs/a-content-marketing-strategy-to-reach-your-target-audience.jpg) ](https://www.11outof11.com/blog/a-content-marketing-strategy-to-reach-your-target-audience) ## A Content Marketing Strategy to Reach Your Target Audience Author: [11outof11](https://www.11outof11.com/blog/author/11outof11) Reaching your target audience is all about understanding [segmentation](https://www.11outof11.com/blog/how-to-think-about-email-testing-segmenting-and-being-welcome-in-the-inbox). To do that, you need a content marketing strategy based on: - Identifying the prospects who are most likely to become your customers. - Crafting content that they relate to and find meaningful. - Making sure they are receiving the right messages at the right time. It’s a step-by-step process that helps you to find out exactly who you should target, understand what motivates them, and how to reach them most effectively. Let’s start stepping. ### 5 Steps To Reaching Your Target Audience Effectively As [content marketing strategies](https://www.11outof11.com/blog/6-components-of-an-effective-content-marketing-strategy) go, these steps are essential for any of them to be effective. **Step 1: Get Specific About Your Customers** In a world where every company thinks its brand has universal appeal, it’s important to realize that you need to define a specific audience for your company’s wares. Before your marketing can be effective, you need to know who they are on a personal level so you can create customized content that speaks directly to them. Draw that straight line, and you’ll see. **Step 2: Get Specific About Ideal Criteria** Who are the folks you want to reach most? How do you know? Write down the things you think will match your solutions to their challenges the best. These things are as broad as age, gender, or location and as detailed as beliefs, opinions, attitudes, and intentions. As long as they create a better connection between you, they’re on the list. Defining the criteria for segmenting a larger audience into ideal customers helps you cut out prospects who aren’t a good fit for your company. This way, you can focus your marketing content on the ones who matter. **Step 3: Get Specific About Value Proposition** Act as if you are an ideal customer for your company. What would you want or need most from *you*? It’s easy to think of how great your products and services are when you’re part of the marketing team. But it’s important for you to see your brand through their eyes. Do you know what they’re searching for? Can you see how they understand the benefits you can bring to their lives? Can you spot the downside? This step brings that walk-a-mile-in-my-shoes-type of perspective that can help you drill down to your greatest [value proposition](https://www.11outof11.com/blog/a-website-homepage-vs-landing-page-12-ways-to-know-whats-best). **Step 4: Get Specific About Communication Channels** How do members of your target audience get their information? Start there. This step involves the detailed study of [their feeding habits](https://www.11outof11.com/blog/how-to-use-generational-marketing-to-reach-millennials-and-gen-z) when it comes to being hungry for something new. Are they searching online? Watching YouTube? Following social media? Listening to podcasts? Once you know the preferred ways they communicate, make sure your marketing content is somewhere in that stream. **Step 5: Get Specific About Metrics** Did you reach the people you wanted to reach? Once you [measure the results](https://www.11outof11.com/blog/7-metrics-every-successful-website-should-be-crushing) of your content marketing campaigns, you’ll have a better idea of those results. As you work through the analytics, you may find that you’re reaching a different group of people who are responding to your content. That’s okay. You still have time to adjust your messages if you want. The main thing is to keep analyzing the results and be agile about your adjustments. [![New call-to-action](https://no-cache.hubspot.com/cta/default/435241/43d94e1c-ff5a-4ef9-bf38-9ad128b0e47d.png)](https://cta-redirect.hubspot.com/cta/redirect/435241/43d94e1c-ff5a-4ef9-bf38-9ad128b0e47d) ### 11outof11 Knows Audience Segmentation When you’re ready to get specific about a content marketing strategy to reach your target audience, connect with [11outof11](https://www.11outof11.com/). Request a complimentary call with an 11outof11 expert. [Contact us to learn more](https://www.11outof11.com/contact-us). Topics: [Marketing](https://www.11outof11.com/blog/topic/marketing), [Content Marketing](https://www.11outof11.com/blog/topic/content-marketing), [Digital Marketing](https://www.11outof11.com/blog/topic/digital-marketing), [Lead Nurturing](https://www.11outof11.com/blog/topic/lead-nurturing) [« Previous](https://www.11outof11.com/blog/should-i-change-my-marketing-target-segments-with-buyer-personas) [All Posts](https://www.11outof11.com/blog) [Next »](https://www.11outof11.com/blog/how-to-grow-interactions-on-social-media-platforms-that-drive-roi) ![create_thought_leadership_content_thumbnail](https://www.11outof11.com/hs-fs/hubfs/create_thought_leadership_content_thumbnail.jpg?width=350&name=create_thought_leadership_content_thumbnail.jpg "create_thought_leadership_content_thumbnail") Create Thought-Leadership Content EVERY WEEK [![Download My Guide »](https://no-cache.hubspot.com/cta/default/435241/a345740f-3968-44dd-915e-6f5c00607bb8.png)](https://cta-redirect.hubspot.com/cta/redirect/435241/a345740f-3968-44dd-915e-6f5c00607bb8) Search The Blog: Go » ### Posts by Topic - [Marketing (143)](https://www.11outof11.com/blog/topic/marketing) - [Digital Marketing (116)](https://www.11outof11.com/blog/topic/digital-marketing) - [Content Marketing (101)](https://www.11outof11.com/blog/topic/content-marketing) - [Market Your Small Business (76)](https://www.11outof11.com/blog/topic/market-your-small-business) - [Inbound Marketing (61)](https://www.11outof11.com/blog/topic/inbound-marketing) - [Email Marketing (33)](https://www.11outof11.com/blog/topic/email-marketing) - [Lead Nurturing (32)](https://www.11outof11.com/blog/topic/lead-nurturing) - [Marketing Funnel (26)](https://www.11outof11.com/blog/topic/marketing-funnel) - [sales leads (25)](https://www.11outof11.com/blog/topic/sales-leads) - [Search Engine Optimization (20)](https://www.11outof11.com/blog/topic/search-engine-optimization) - [Outsourced Marketing (18)](https://www.11outof11.com/blog/topic/outsourced-marketing) - [SEO (18)](https://www.11outof11.com/blog/topic/seo) - [Website Design (18)](https://www.11outof11.com/blog/topic/website-design) - [EOS (13)](https://www.11outof11.com/blog/topic/eos) - [EOS & Marketing (12)](https://www.11outof11.com/blog/topic/eos-marketing) - [Inbound (10)](https://www.11outof11.com/blog/topic/inbound) - [HubSpot (8)](https://www.11outof11.com/blog/topic/hubspot) - [Social Media Marketing (6)](https://www.11outof11.com/blog/topic/social-media-marketing) - [Video Marketing (5)](https://www.11outof11.com/blog/topic/video-marketing) - [Branding (4)](https://www.11outof11.com/blog/topic/branding) - [Business Systems (4)](https://www.11outof11.com/blog/topic/business-systems) - [women-owned business (4)](https://www.11outof11.com/blog/topic/women-owned-business) - [B2B Marketing (3)](https://www.11outof11.com/blog/topic/b2b-marketing) - [EOS Scorecard (3)](https://www.11outof11.com/blog/topic/eos-scorecard) - [Lead Generation (3)](https://www.11outof11.com/blog/topic/lead-generation) - [Local SEO (2)](https://www.11outof11.com/blog/topic/local-seo) - [Marketing Automation (2)](https://www.11outof11.com/blog/topic/marketing-automation) - [SharpSpring (2)](https://www.11outof11.com/blog/topic/sharpspring) - [podcast (2)](https://www.11outof11.com/blog/topic/podcast) - [sales pipeline (2)](https://www.11outof11.com/blog/topic/sales-pipeline) - [B2B Email Marketing (1)](https://www.11outof11.com/blog/topic/b2b-email-marketing) - [Business Operating System (1)](https://www.11outof11.com/blog/topic/business-operating-system) - [Client Announcement (1)](https://www.11outof11.com/blog/topic/client-announcement) - [Client Onboarding (1)](https://www.11outof11.com/blog/topic/client-onboarding) - [Customer Personas (1)](https://www.11outof11.com/blog/topic/customer-personas) - [HubSpot Social (1)](https://www.11outof11.com/blog/topic/hubspot-social) - [Keywords (1)](https://www.11outof11.com/blog/topic/keywords) - [Lead Pipeline (1)](https://www.11outof11.com/blog/topic/lead-pipeline) - [LinkedIn (1)](https://www.11outof11.com/blog/topic/linkedin) - [Market Your Startup (1)](https://www.11outof11.com/blog/topic/market-your-startup) - [Scale Up (1)](https://www.11outof11.com/blog/topic/scale-up) - [Trainual (1)](https://www.11outof11.com/blog/topic/trainual) - [Value Marketing (1)](https://www.11outof11.com/blog/topic/value-marketing) - [marketing audience (1)](https://www.11outof11.com/blog/topic/marketing-audience) - [website audit (1)](https://www.11outof11.com/blog/topic/website-audit) [See More »](https://www.11outof11.com/blog/a-content-marketing-strategy-to-reach-your-target-audience#) ![We Run on EOS](https://www.11outof11.com/hubfs/We-Run-on-EOS-Badge.png) ![HubSpot Platinum Partner](https://www.11outof11.com/hubfs/1-platinum-badge-white.png) ![Lift Integrator Community Partner](https://www.11outof11.com/hubfs/1-lift_IntegratorCommunity-Badge_Silver_bw%20(1).png) ![2025_P100Awards_DigitalBadge_generic](https://www.11outof11.com/hubfs/2025_P100Awards_DigitalBadge_generic.png) ![Aurora Chamber](https://www.11outof11.com/hubfs/AuroaChamberLogo1.png) ![New Braunfels. Chamber](https://www.11outof11.com/hubfs/NewBraunfelsLogo1.png) ![Colorado Restaurant Association](https://www.11outof11.com/hubfs/CRAlogo1.png) ![The Greater San Antonio Chamber](https://www.11outof11.com/hubfs/SACCLogo1.png) ![The Greater West Chester Chamber of Commerce](https://www.11outof11.com/hubfs/GWCC%20White%20Logo-01-1.png) #### [11outof11](https://www.11outof11.com/) [**](https://www.facebook.com/11outof11) [**](https://www.linkedin.com/company/11outof11/) [![JOIN OUR TEAM!](https://no-cache.hubspot.com/cta/default/435241/622f5040-42d4-44b8-85c5-9ea22482cfaa.png)](https://cta-redirect.hubspot.com/cta/redirect/435241/622f5040-42d4-44b8-85c5-9ea22482cfaa) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Organization", "name" : "11outof11" }, "datePublished" : "Mar 28, 2023 11:12:03 AM", "headline" : "A Content Marketing Strategy to Reach Your Target Audience", "image" : { "@type" : "ImageObject", "height" : "251", "url" : "https://435241.fs1.hubspotusercontent-na1.net/hubfs/435241/a-content-marketing-strategy-to-reach-your-target-audience.jpg", "width" : "655" }, "mainEntityOfPage" : { "@id" : "https://www.11outof11.com/blog/a-content-marketing-strategy-to-reach-your-target-audience", "@type" : "Blog" }, "name" : "11outof11", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://435241.fs1.hubspotusercontent-na1.net/hubfs/435241/images/logos/11-out-of-11-logo.png" }, "name" : "11outof11" } } ``` ```json { "@context" : "http://schema.org", "@type" : "LocalBusiness", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "Denver", "addressRegion" : "CO", "postalCode" : "80202", "streetAddress" : "1600 Stout St Suite 250" }, "email" : "hello@11outof11.com", "image" : "https://cdn2.hubspot.net/hubfs/435241/images/logos/11-out-of-11-logo.png", "logo" : "https://cdn2.hubspot.net/hubfs/435241/images/logos/11-out-of-11-logo.png", "name" : "11outof11", "telephone" : "", "url" : "http://www.11outof11.com" } ``` ```json { "@context":"http://schema.org", "@type":"LocalBusiness", "name":"11outof11", "description": "Marketing Your Business Should Be Easy.", "url":"https://www.11outof11.com/", "logo":"https://435241.fs1.hubspotusercontent-na1.net/hubfs/435241/images/logos/11-out-of-11-logo.png", "image": "https://435241.fs1.hubspotusercontent-na1.net/hubfs/435241/images/logos/11-out-of-11-logo.png", "foundingDate":"2017", "founders":[ { "@type":"Person", "name":"Angela Pointon", "jobTitle":"President" // "image":"", // "url":"" } ], // "address":{ // "@type":"PostalAddress", // "streetAddress":"1600 Stout St Suite 710", // "addressLocality":"Denver", // "addressRegion":"CO", // "postalCode":"80202", // "addressCountry":"" // }, "email": "hello@11outof11.com", "telephone":"", // "faxNumber": "610-329-0299", "geo": { "@type": "GeoCoordinates", "latitude": "", "longitude": "" }, // "hasMap":"", "openingHours": "Mo, Tu, We, Th, Fr 08:00-18:00" // "sameAs": [""] } ```