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A Content Marketing Strategy to Reach Your Target Audience

Reaching your target audience is all about understanding segmentation. To do that, you need a content marketing strategy based on:

  • Identifying the prospects who are most likely to become your customers.
  • Crafting content that they relate to and find meaningful.
  • Making sure they are receiving the right messages at the right time.

It’s a step-by-step process that helps you to find out exactly who you should target, understand what motivates them, and how to reach them most effectively. Let’s start stepping.

5 Steps To Reaching Your Target Audience Effectively

As content marketing strategies go, these steps are essential for any of them to be effective.

Step 1: Get Specific About Your Customers

In a world where every company thinks its brand has universal appeal, it’s important to realize that you need to define a specific audience for your company’s wares. Before your marketing can be effective, you need to know who they are on a personal level so you can create customized content that speaks directly to them. Draw that straight line, and you’ll see.

Step 2: Get Specific About Ideal Criteria

Who are the folks you want to reach most? How do you know? Write down the things you think will match your solutions to their challenges the best. These things are as broad as age, gender, or location and as detailed as beliefs, opinions, attitudes, and intentions. As long as they create a better connection between you, they’re on the list.

Defining the criteria for segmenting a larger audience into ideal customers helps you cut out prospects who aren’t a good fit for your company. This way, you can focus your marketing content on the ones who matter.

Step 3: Get Specific About Value Proposition

Act as if you are an ideal customer for your company. What would you want or need most from you? It’s easy to think of how great your products and services are when you’re part of the marketing team. But it’s important for you to see your brand through their eyes.

Do you know what they’re searching for? Can you see how they understand the benefits you can bring to their lives? Can you spot the downside? This step brings that walk-a-mile-in-my-shoes-type of perspective that can help you drill down to your greatest value proposition.

Step 4: Get Specific About Communication Channels

How do members of your target audience get their information? Start there. This step involves the detailed study of their feeding habits when it comes to being hungry for something new. Are they searching online? Watching YouTube? Following social media? Listening to podcasts? Once you know the preferred ways they communicate, make sure your marketing content is somewhere in that stream.

Step 5: Get Specific About Metrics

Did you reach the people you wanted to reach? Once you measure the results of your content marketing campaigns, you’ll have a better idea of those results. As you work through the analytics, you may find that you’re reaching a different group of people who are responding to your content. That’s okay. You still have time to adjust your messages if you want. The main thing is to keep analyzing the results and be agile about your adjustments.

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11outof11 Knows Audience Segmentation

When you’re ready to get specific about a content marketing strategy to reach your target audience, connect with 11outof11. Request a complimentary call with an 11outof11 expert. Contact us to learn more.

Topics: Marketing, Content Marketing, Digital Marketing, Lead Nurturing