One of the tools and resources for your business is to create consistency in your marketing strategy.
When you keep up the quality, quantity, and scheduling of your content with regularity, you will:
- Create a better experience for your customers.
- Build a reputation as a thought leader in your industry.
- Gain credibility and trust in your brand identity.
- Develop meaningful connections with your audience.
Not only that - statistics show that well-managed, consistent branding can also improve a company’s worth up to 20% more than businesses that don’t use a content plan flexible enough to meet growing demand.
What Is a Flexible Content Plan?
A flexible content plan sets up your content marketing strategy for success by:
- Documenting the policy, process, resources, and task-related decisions required for execution.
- Adapting easily to emerging business priorities, tech trends, audience preferences, or other changes over time.
Creating a plan works because it’s a predetermined checklist, i.e., a detailed way to achieve consistent content production and publication with a finite set of tools and resources.
Here are most (if not all) of the steps for creating a flexible content plan:
- Set editorial guidelines that define your brand’s content experience.
- Create standards of editorial quality and preferred practices.
- Set the tone, voice, and style of your content.
- Judge all content and project ideas based on the ability to provide the value your audience expects.
- Create a workflow that includes all the tasks to complete each piece of content.
- Determine how content creation and publication marketers will collaborate and communicate effectively.
- Finally, identify the tools, technology, and resources to execute your content plan.
In addition to these seven steps, make sure your content plan is optimized for the following:
Prioritizing Content Projects
When you have more content ideas than available publication slots, ensure you get all of them completed by creating a system for evaluating content projects. Then, prioritize based on how much each vision aligns with your marketing goals, keep the primary purpose for producing content in mind, and scrap the others.
Assessing Content Requests
Have a documented procedure for dealing with requests for content from other teams, departments, and business units. Ensure your resources are used for projects that make the most sense for your marketing goals.
Building In Content Quality Assurance (QA)
They still say content is king, so make sure there’s one thing you and your team are never flexible about: content quality. Have a QA process to keep factual inaccuracies and errors, typos, and grammatical mistakes out of your published content and keep your brand’s reputation above reproach.
11outof11 Knows Content Planning
When you need a flexible content plan that helps ensure all your content projects are effective and worthwhile, connect with 11outof11. Request a complimentary call with an 11outof11 expert. Contact us to learn more.