A successful content marketing plan needs the best resources to inform your strategy, the best content calendars to build a solid foundation to work from, and the best tools to better manage your results.
A successful content marketing plan needs the best resources to inform your strategy, the best content calendars to build a solid foundation to work from, and the best tools to better manage your results.
Reaching your target audience is all about understandingsegmentation. To do that, you need a content marketing strategy based on:
In November of 2022, the artificial intelligence (AI) writing tool called ChatGPT was launched by OpenAI. Almost immediately, people began using it for writing content of all types, for research purposes, and even for drafting legal documents. ChatGPT had over a million users in just five days. But what, if any, are the ramifications of using an AI tool for writing business content? Can ChatGPT write business content well?
The best content calendars, tools, and resources for your marketing team are the ones that help you discover what your audience likes. Once you find that out, you’re certain to create unique, high-quality, sharable content just for them.
Using case studies as a tactic in your company marketing plan is a great way to show how you help people in the real world. Demonstrating your expertise in a case study can provide social proof of a job well done, strengthen customer relationships, and close sales.
Over the past few years,82% of marketershave been actively investing in content marketing. That’s a lot of marketers working hard to place their contenton top of the tiny 9% that makes it through to organic search results pages. To overcome any marketing failure, they need results-driven ways to make it happen.
It’s all about the best content calendars, tools, and resources for your business. That’s what you need to create your content plan, especially if you’re part of the42% of companies embarking on the early stages of content marketing planning and creation.
For 71% of marketers, content marketing has become more important to their organizations in just the last year. But only about 29% say their organizations are getting very successful outcomes with their current content marketing efforts.
If you’re wondering whether email is still an effective strategy for marketers in 2023 and beyond, we’ll give you the email marketing statistics that show you it is.
How your company communicates as a brand is one of the most influential ways you will connect with your ideal customers.
Your company personality is defined by two related elements: brand voice and brand tone. The way to stand out in a crowd is to create thoughtful guidelines around your brand voice and tone and to use them consistently in company communication.