Marketing KPIs are quantifiable measurements of how effective your marketing efforts are. From your website and search engine optimization (SEO) to your email campaigns, social media, and more, tracking marketing performance enables you to:
Marketing KPIs are quantifiable measurements of how effective your marketing efforts are. From your website and search engine optimization (SEO) to your email campaigns, social media, and more, tracking marketing performance enables you to:
If you struggle with convincing company leadership that your marketing strategy is getting the stellar results it’s supposed to, here’s the best way to overcome marketing disagreements like this one: marketing attribution reports.
If you want to leverage your digital marketing strategy to attract new prospects online, you need a strategic plan for how to grow interactions on social media that fits your goals.
An astonishing 99% of small businesses generate positive results with content marketing, according to the State of Content Marketing 2023 Global Report. Can yours be one of them?
What’s the best way for overcoming marketing disagreements, avoiding approval bottlenecks, and stopping delays in your content creation?
Evergreen content stays fresh year-round, even as the marketplace changes. Whether your audience views it today or sometime in the future, your thought leadership piques interest and remains relevant.
Should I change my marketing target segments?
Giving your website visitors a uniquely tailored experience is an essential strategy for driving customer retention. To improve conversion rates, you want the content on every one of your web pages to pique the interest of every person who visits in a personalized way. To do that, you need to get good at website personalization.
According to recentHubSpot research, 78% of marketers agree that segmenting your subscriber list is the most effective email marketing strategy. It works even better than message personalization (72%) and email automation campaigns (71%).
When you want to know how to communicate as a brand, it’s a good idea to refresh your thinking around inbound marketing.
Create Thought-Leadership Content EVERY WEEK
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