--- title: How To Use SEO To Create Content That Outranks Your Competitors description: Start using SEO by asking what keywords should I use. Improve your website user experience, backlinks, CTR, and CRO. Try branded SEO and new SERP features. image: https://www.11outof11.com/hubfs/how-to-use-seo-to-create-content-that-outranks-your-competitors.jpg --- [![11-out-of-11-logo](https://www.11outof11.com/hs-fs/hubfs/images/logos/11-out-of-11-logo.png?width=74&height=120&name=11-out-of-11-logo.png "11-out-of-11-logo")](https://www.11outof11.com/) ## 11outof11 - A Blog For Business Owners Looking To Grow [![how-to-use-seo-to-create-content-that-outranks-your-competitors](https://www.11outof11.com/hubfs/how-to-use-seo-to-create-content-that-outranks-your-competitors.jpg) ](https://www.11outof11.com/blog/how-to-use-seo-to-create-content-that-outranks-your-competitors) ## How To Use SEO To Create Content That Outranks Your Competitors Author: [11outof11](https://www.11outof11.com/blog/author/11outof11) Choosing the right marketing strategies to grow your business starts with asking what keywords should I use. That’s because Search Engine Optimization (SEO) is one of those strategies that often delivers the highest return on investment (ROI) when generating quality leads that convert to customers. In fact, the success of SEO depends on [what keywords you use](https://www.11outof11.com/blog/what-keywords-should-you-use-in-your-marketing-content) and how they help your business stand out in a crowded, competitive market. ### Satisfying Search Intent It’s important to choose your keywords wisely. They’re usually the ones that are easy to rank for your business. Before you use keywords in your content, make sure you understand why someone may be searching the keywords in the first place. What are they looking for? An answer? A solution? Information? Something else? It’s called search intent. And once you know that you can go about giving them that answer, the solution, detailed information, or something else. That’s called satisfying search intent – and it’s one of the more economical ways your business can: - Rank on search engines over time. - Establish your business as an authority. - Outrank your competitors with more marketing resources. - Get a high ROI and grow your business. So, knowing what keywords you should use is a significant first step. ### 6 Ways To Improve SEO and Leave Your Competitors in the Dust 1. ** Give your website visitors a better experience.** Because user metrics are an important ranking signal for search engines, make sure your website is not only user-friendly, but the experience is pleasant and seamless. Things like high-quality web hosting, optimized page loads, internal links, proper heading tags, images, and other engaging content, compelling calls-to-action (CTAs), clean design, and more contribute significantly to your site's user experience. A great experience could help: - Improve your rankings. - Keep your visitors engaged for a longer time. - Boost your conversion rates. 1. ** Try Branded SEO** Some marketing experts are keen on more [brand-centric SEO](https://www.11outof11.com/blog/what-the-heck-does-seo-even-mean-these-days-how-will-it-help-me-beat-competitors). To benefit from this trend, use branded SEO to establish your business as a brand. Then, with tactics like improving your brand search queries, getting more brand mentions, and using branded anchor texts, it can help you outshine the competition, keep your rankings robust, and see your business build on its success. 1. ** Pay more attention to Click-Through-Rate (CTR)** When you optimize your site for clicks instead of rankings, search engines tend to rank you higher. Why? Because more clicks indicate that people like your content. Tactics like improving your web page titles and meta descriptions will help you get a higher CTR. 1. ** Optimize your site for new SERPs features.** Features on Search Engine Results Pages (SERPs) can earn you more clicks, so take advantage and use them. Like [Featured Snippets](https://developers.google.com/search/docs/appearance/featured-snippets). Optimizing for Featured Snippets can earn you [35%](https://www.forbes.com/sites/forbesbusinesscouncil/2020/04/23/five-tips-to-outrank-the-competition-with-seo/?sh=535d229d3e63) more clicks than other ranking results. Using structured data can help expedite new SERP features more efficiently and also improve your website rankings because it helps search engines better understand your web pages. 1. ** Improve Conversion Rate Optimization (CRO).** According to [HubSpot](https://blog.hubspot.com/marketing/conversion-rate-optimization-guide), CRO is “the process of increasing the percentage of users or website visitors who complete a specific action to increase the number of leads you generate,” which could boost your sales exponentially. 1. ** Refine your backlinks.** Search engines can differentiate between good and poor links, so make sure your [backlinks](https://www.11outof11.com/blog/how-to-get-people-to-actually-read-engage-with-your-marketing-content) are from high-quality resources and authentic sites relevant to your business. [![New call-to-action](https://no-cache.hubspot.com/cta/default/435241/43d94e1c-ff5a-4ef9-bf38-9ad128b0e47d.png)](https://cta-redirect.hubspot.com/cta/redirect/435241/43d94e1c-ff5a-4ef9-bf38-9ad128b0e47d) ### 11outof11 Knows SEO If you want to know how your website content is performing against your competitors, connect with [11outof11](https://www.11outof11.com/). Request a complimentary call with an 11outof11 expert. [Contact us to learn more](https://www.11outof11.com/contact-us). 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