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How to Create Better Content Using a Variety of Formats

In today's digital world, content is like currency—the more you have of it, the better. That’s not to say that quantity overrules quality because the content you do produce needs to be well-crafted. However, if you create better content using various formats, you will attract more customers. 

Consumers today have become desensitized to many things, meaning they have shorter attention spans and aren’t as easily enchanted. So if you want to grab their attention, you have to create engaging content. 

Having a diverse content library helps boost your ROI and gives you a competitive edge in the overcrowded online content market. Most brands today use some form of content marketing, but it is the ones that use a wide range of content formats that stand out. 

Using a variety of content formats enables you to expand your reach and connect with diverse audiences, each with unique preferences. In other words, when you create more types of content, you create more opportunities for connecting with potential customers—which means more sales. 

6 Types of Content Formats That You Need to Use Now

With so many different content formats out there, it can be challenging for brands to know which ones to focus their efforts on. So we’ve put together this handy guide to help you create better content using the most popular content formats on the internet today. 

  1. Blogs

If there is one type of content that you absolutely must have, it’s a blog. Blog posts remain one of the most effective ways to boost brand awareness and connect with target audiences. Blogs are also excellent for improving your authority by enabling you to provide valuable information, and they help increase your Google SERPs (search engine results pages). 

You should be posting blogs around 3-4 times per month. It is also crucial that your blog content is optimized for keywords and link building. 

  1. Case Studies

Case studies are an excellent way to show success stories to your customers, which helps build brand trust. They also provide more value through the use of real-world examples and testimonials, allowing customers to see for themselves what you have to offer and how good it is. 

Case studies hold substantial value, so if you can find the time to do them, they can significantly boost brand loyalty and trust. 

  1. Video Content

Video is fast becoming one of the most popular forms of online content. Video is dynamic and highly entertaining, so it attracts and retains your customers' attention more effectively.

You can use videos in your blogs, on your website, in your marketing ads, and on social media. Some examples of video content you can create include:

  • Vlogs
  • Social media stories and live videos
  • Webinars
  • Customer interviews
  • Product demos
  • Branded videos
  • Viral video trends (i.e., viral videos on TikTok)
  1. Ebooks and White Papers

While shorter-form content is great for those audiences with shorter attention spans, long-form content is ideal for showcasing your brand knowledge and expertise. Ebooks and whitepapers are great to use as lead magnets. In exchange for user contact information, you offer them this high-value, downloadable content to get them interested. This will entice your customers to engage with you while also displaying your level of expertise in the industry. 

  1. Infographics

Infographics break down complex information into a more visually appealing format. Consumers tend to shy away from dense walls of text, so it’s always best to use visuals when possible to make your content more attractive. 

Infographics quickly grab an audience's attention while providing them with valuable and useful information that they might otherwise overlook. This facilitates user understanding and allows you to cater to different learning styles. 

These are also easily shareable which will help you expand your reach and grow your audience. 

  1. Social Media Content

As the majority of consumers today use social media, creating social media content is another must. And the great thing about social media is that there are a variety of ways you can use it to attract audiences. 

You can create original posts and videos, you can create ads, and you can take part in viral video trends. Additionally, you can share and repost content from other channels, which can help increase your views and expand your reach to the audiences that follow the accounts that originally posted the content. 

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11outof11 Knows Content Planning

Are you ready to create better content and take your marketing strategy to the next level? We can help! 

Connect with 11outof11 and request a complimentary call with one of our 11outof11 marketing experts. Contact us to learn more. 

Topics: Content Marketing, Digital Marketing, Video Marketing, Social Media Marketing