Using marketing metrics is like taking measurements for a tailored dress or suit. If you measure wrong, it’ll never fit right!
Using marketing metrics is like taking measurements for a tailored dress or suit. If you measure wrong, it’ll never fit right!
Is your marketing team in need of a big burst of growth? Maybe it’s time to expand your small business marketing team and take advantage of lucrative new business opportunities.
Here’s a look at 5 key indicators your marketing team is poised for growth. Learn to spot these signs, and you’ll know when it’s time to scale up for added success:
Where do successful female entrepreneurs go to talk business? We’ve got just the place.
Deep beneath your company’s biggest challenges, there’s a tangled mess of stubborn root causes. No matter how much you dig down to reveal them, they’re still difficult to dislodge!
But don’t worry - the Entrepreneurial Operating System® (EOS) is all about problem-solving. Every company has at least a few extremely challenging core issues that serve as impediments to success, so EOS addresses them head-on with IDS.
IDS stands for identify, discuss, and solve. Identify what the issue is, then discuss why it’s happening and do whatever it takes to resolve it. Here’s how this crucial EOS process works in practice for your company.
Scale up. Scale back. Expand and contract as your business grows and becomes more nimble.
A conversation around how to create more sales qualified leads (SQLs) begins with understanding the basics of your company’s marketing funnel. It’s the entire conversion process for your prospects. Working your marketing funnel enables a better chance that leads will convert to SQLs. You want to meet your prospects wherever they are in the buying process, i.e., marketing funnel stages, and identify the content that will generate new sales opportunities. Stages and the content type associated with each include:
Did you know that Rocks could determine what you do at work in the next quarter, year, or decade? That’s right!
Ideas for promoting content is one of the perennial questions we get from our followers. So we’re sharing a totally new, seven-step plan that will help your content be seen while enabling you to crush your marketing goals. Here we go:
SEO is a fickle beast.
Search engines are changing their algorithms frequently because human search behaviors keep shifting and they have to keep up. This also means marketers have to keep up with the best strategies to rank on the first page of SERPs.
Lots of marketers wonder about the difference between a landing page and a website homepage. It’s a great question because your choice could impact your company’s lead generation, website conversions, profitability, and branding.
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