Is your marketing team in need of a big burst of growth? Maybe it’s time to expand your small business marketing team and take advantage of lucrative new business opportunities.
Here’s a look at 5 key indicators your marketing team is poised for growth. Learn to spot these signs, and you’ll know when it’s time to scale up for added success:
1. Your Sales are Slipping
Think about your sales performance over the past couple of years. Is it stagnant? Are certain products or services underperforming? This is one of the most glaring signs that something is wrong with your small business marketing plan.
There can be a wide range of reasons for weak sales. Maybe your sales team isn’t quite the well-oiled machine you’d prefer them to be. But before you point the finger, consider that your organization may have a much deeper marketing problem.
Perhaps your latest marketing messages aren’t resonating with your target audience. Maybe your website is poorly designed. Or maybe your content is stale and Google is ignoring you.
Complex issues like these are often revealed while implementing the Entrepreneurial Operating System® (EOS) process. It’s a problem-solving approach that digs up and deals with stubborn challenges in the spirit of finding greater success.
The EOS business model leaves nowhere in your company for problems to hide. When a business is running on the EOS system, sales and marketing challenges are brought out into the open so you can address them head-on.
2. You Need More Qualified Leads - A Lot More!
Lead generation can be a huge challenge for small to midsize businesses. It’s a difficult, time-consuming, and resource-intensive task - especially for a company with a small marketing staff that’s already tackling a huge to-do list.
Plus, there’s a vast difference between any old leads and qualified leads for your business.
Qualified leads fully meet the criteria to be your next customers. They’re not just random people who wandered in from the internet. They’re already interested and willing to buy!
But ask yourself: How much time does your current marketing team have to refine your lead capturing techniques? You may need outside help from an agency that has expertise in boosting your marketing presence online and improving your website leads and conversion rates.
3. Your Marketing Outcomes Are Hit or Miss
Have you ever wrapped up a marketing campaign with a sad sigh rather than a whoop of victory? That’s a terrible feeling.
It’s also another sign that it’s time to expand your marketing lineup. In this situation, you’re not hitting all your marketing goals and it’s hard to tell whether your marketing dollars are well-spent.
By contrast, companies running on the EOS® model make decisions based on marketing measurables, not assumptions. This prevents hit-or-miss outcomes and allows your entire marketing strategy to be more predictable and successful.
4. You Need a Broader Marketing Skill Set
Here’s another red flag that you need some fresh marketing ideas: Your team is missing key skill sets. Today’s top marketers need a deep understanding of a wide variety of complex topics like:
- Search engine optimization (SEO)
- Marketing metrics
- Audience demographics
- Research and analysis
- Budgets and cost models
- Placing online ads and search engine advertising
- Web design
- Lead nurturing
- Blogging and content development
- Email marketing and list building
- Inbound marketing
- EOS business strategy
If your team is lacking in even one of these areas, it could put you miles behind your competitors. The internet is a fast-paced place, and you have to stay in stride with the latest marketing concepts and techniques.
5. You Have Tremendous Goals To Achieve This Year
Finally, consider whether this year’s goals are simply too humongous for your existing team to accomplish. It’s reality check time!
Accomplishing big goals takes a high level of determination, time, and stick-to-it-iveness. There’s a term for it in the EOS Model: Traction®.
Maintaining growth is about embracing accountability. It takes discipline to ensure your plan stays on track. This is one of the most difficult aspects of running a business, but it’s the secret to success.
That’s why 11outof11 is here to help you maintain Traction, refine your marketing plan, and expand your marketing team as little or as much as necessary. Curious about how we do it? Let’s talk!
Reach out to 11outof11 to discuss growing your marketing team. We’ll offer you a complimentary call with a small business marketing expert to get things rolling.