For businesses that want to find and keep their customers, the importance of lead nurturing cannot be underestimated. Marketers are shifting more of their focus to guiding high-quality leads along the consumer journey to persuade them to purchase.
In this challenging economy, 74% of companies say converting leads into customers is their top priority. Although 81% of companies use lead nurturing initially, only 29% are nurturing their existing customers beyond the first purchase. A more robust lead nurturing campaign will likely maximize your return from more of your customers.
The truth is every phase of the sales process offers a new opportunity to foster a closer relationship with your customers. From the instant they become aware of your company to the moment they decide whether or not to buy your products and renew your services, you need to be ready with these lead nurturing ideas to ensure the success of your business.
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