If you want to know how effective the promotion of your website is, you’ll want to track acquisition metrics like website traffic. But if you want to learn all you can about the efficacy of your website, you should be tracking engagement metrics.
Tracking website engagement metrics can help you get a better understanding of how people interact with your website once they visit. You’ll also learn how they respond to the content on your web pages.
Are you working on a marketing project and wondering, “Do I need a landing page for this?” If so, you’re reading a great resource for the answer!
Remember when the road to website traffic was referred to as the information superhighway? Well, it still is, and it’s even more rapid, more complex, and more congested than ever.
By 2023, the number of people who actively use email is expected to reach 4.3 billion – that’s half of the world’s population! But wait, there’s more:
For a successful business to convert leads into customers, your marketing and sales teams need to coordinate their efforts.
What is motivating people when they do an online search? Many businesses like yours are searching for the answer.
When it comes to growing your business, having an on-point marketing strategy is one powerful way to ensure success.
When it comes to content marketing, we’re often asked, “What keywords should I use?” The short answer is, use keywords in your marketing that your ideal client will search for online.
In the final part of our series on how to create a marketing funnel, we discuss 15 ways to create more inbound sales-qualified leads. And this starts with defining an MQL.
In part one of our series, Improve Your Sales Leads in 2021 by Building Out Your Marketing Funnel, we discussed the definition of a marketing funnel and the benefits of building one for your business.
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