Tap. Tap. Tap. That’s the sound of people opening your emails and giving your messages a look. Now’s your chance to woo them!
Of course, improving your email campaign click-through rate is no easy task.
So let’s take a peek at what it takes to get more clicks and make your email marketing efforts more effective.
What’s a Good Open Rate and Click-through Rate for Email?
Let’s jump right into it and talk about click-through-rates and open rates. “What’s a good click-through rate?” is perhaps the most common question we hear related to email marketing.
It’s essential to clear up the difference between click-through-rate and open rate. Here’s a breakdown.
Open rate: The percentage of people who click to open an email.
Click-through rate: The percentage of people who click a link within an email.
A decent average open rate for your emails is about 15% to 25%, depending on the message, your industry, your audience, and other factors. A Hubspot study found that the average email open rate for the electronics and software industries is about 19% to 20%. Emails from the education and real estate industries get higher average rates of 25% to 26%.
In terms of your click-through rate, judge it by picking a certain email to examine or by looking at an average across all email campaigns. Again, your industry matters, as does the content of your email and even the size of your company.
Generally speaking, a click-through rate of .5% to 3% is a good start. A click-through rate of 6% to 7% is quite good and a rate of 10% or more would be amazing.
If you’re on the low end of that scale, don’t freak out. Small companies and industries tend to get lower click-through rates than large corporations and well-established industries. Plus, there’s plenty you can do to get people clicking.
What Can We Do to Get More Clicks?
More clicks bring more attention and, hopefully, more leads and more sales. So let’s dive into what causes clicking behavior and how to get more clicks in emails.
Improve your subject lines
Are your subject lines fun and witty? One of the best ways to get people to open your emails is to write better subject lines that deepen your connection to your target market. If your subject lines get people chuckling, you’ll get them clicking too.
Keep it short
Our inboxes are bursting with email. Professionals spend about 2 to 5 hours per workday emailing, and everyone else tends to spend at least a few hours a week trying to grind through their inboxes. So keep your messages short and helpful to earn more clicks.
Add links and visual CTAs
After someone views your email, nudge them toward a click by adding an obvious link or visual call-to-action (CTA). Give them a big, bright button that points to whatever you want them to see next.
Stay focused on the goal
To stay welcome in the inbox, stay focused. Don’t try to accomplish too much in each email because people click away from dense newsletters. Focus on a clear message and drive everyone straight to your CTA.&
Let’s Click it Up a Notch!
Ready? Let’s do it! You can send a fresh batch of emails that delivers an impressive click-through rate. At 11outof11, we see this kind of client success every day.