--- title: How to Get More Clicks on your Emails description: Improving your email campaign click-through rate is no easy task. Let’s take a peek at what it takes to get more clicks and make your email marketing efforts more effective. image: https://www.11outof11.com/hubfs/shutterstock_164580812.jpg --- [![11-out-of-11-logo](https://www.11outof11.com/hs-fs/hubfs/images/logos/11-out-of-11-logo.png?width=74&height=120&name=11-out-of-11-logo.png "11-out-of-11-logo")](https://www.11outof11.com/) ## 11outof11 - A Blog For Business Owners Looking To Grow [![how-to-get-more-clicks-on-your-emails](https://www.11outof11.com/hubfs/shutterstock_164580812.jpg) ](https://www.11outof11.com/blog/how-to-get-more-clicks-on-your-emails) ## How to Get More Clicks on your Emails Author: [11outof11](https://www.11outof11.com/blog/author/11outof11) Tap. Tap. Tap. That’s the sound of people opening your emails and giving your messages a look. Now’s your chance to woo them! Of course, improving your email campaign click-through rate is no easy task. So let’s take a peek at what it takes to get more clicks and make your email marketing efforts more effective. ## What’s a Good Open Rate and Click-through Rate for Email? Let’s jump right into it and talk about click-through-rates and open rates. “What’s a good click-through rate?” is perhaps the most common question we hear related to email marketing. It’s essential to clear up the difference between click-through-rate and open rate. Here’s a breakdown. **Open rate**: The percentage of people who click to open an email. **Click-through rate**: The percentage of people who click a link *within* an email. A decent average open rate for your emails is about 15% to 25%, depending on the message, your industry, your audience, and other factors. A [Hubspot study](https://blog.hubspot.com/sales/average-email-open-rate-benchmark) found that the average email open rate for the electronics and software industries is about 19% to 20%. Emails from the education and real estate industries get higher average rates of 25% to 26%. In terms of your click-through rate, judge it by picking a certain email to examine or by looking at an average across all email campaigns. Again, your [industry matters](https://mailchimp.com/resources/email-marketing-benchmarks/), as does the content of your email and even the size of your company. Generally speaking, a click-through rate of .5% to 3% is a good start. A click-through rate of [6% to 7% is quite good](https://blog.hubspot.com/marketing/email-open-click-rate-benchmark?hubs_signup-url=blog.hubspot.com) and a rate of 10% or more would be amazing. If you’re on the low end of that scale, don’t freak out. Small companies and industries tend to get lower click-through rates than large corporations and well-established industries. Plus, there’s plenty you can do to get people clicking. ## What Can We Do to Get More Clicks? More clicks bring more attention and, hopefully, [more leads and more sales](https://www.11outof11.com/blog/how-to-boost-leads-and-sales-with-content-marketing-in-a-tough-market). So let’s dive into what causes clicking behavior and how to get more clicks in emails. ### Improve your subject lines Are your subject lines fun and witty? One of the best ways to get people to open your emails is to [write better subject lines](https://www.11outof11.com/blog/how-to-write-the-best-subject-lines-for-your-emails) that deepen your connection to your target market. If your subject lines get people chuckling, you’ll get them clicking too. ### Keep it short Our inboxes are bursting with email. Professionals spend about [2 to 5 hours per workday](https://blog.hubspot.com/sales/subject-line-stats-open-rates-slideshare?__hstc=200429681.276c44d7e3889b9ca2d0385efb3ceb00.1591624781437.1595619598160.1597777937942.13&__hssc=200429681.3.1597777937942&__hsfp=151532942) emailing, and everyone else tends to spend at least a few hours a week trying to grind through their inboxes. So keep your messages short and helpful to earn more clicks. ### Add links and visual CTAs After someone views your email, nudge them toward a click by adding an obvious link or visual call-to-action (CTA). Give them a big, bright button that points to whatever you want them to see next. ### Stay focused on the goal To stay [welcome in the inbox](https://www.11outof11.com/blog/how-to-think-about-email-testing-segmenting-and-being-welcome-in-the-inbox), stay focused. Don’t try to accomplish too much in each email because people click away from dense newsletters. Focus on a clear message and drive everyone straight to your CTA.& ## Let’s Click it Up a Notch! Ready? Let’s do it! You can send a fresh batch of emails that delivers an impressive click-through rate. At 11outof11, we see this kind of client success every day. Check out some of our [success stories](https://www.11outof11.com/marketing-projects-we-did) and [rave reviews](https://www.11outof11.com/rave-reviews) to see how we’re helping our clients create email marketing campaigns that click with customers. 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