Email marketing is not dead. Let us repeat that: Despite reports to the contrary, email marketing is NOT dead! In fact, it’s thriving now more than ever.

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When your website always stays the same, it’s beyond boring - it can actually come off as a bit careless and unfriendly. It makes your audience think, “Why don’t they care enough to update this?”

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You’re running a business—do you really have time to master all the ins and outs of copywriting? The answer for most is an emphatic no!    

With the right copywriter, you can rest assured that your website is in the capable hands of someone with the expertise and strategic know-how to help propel your business towards even greater success.  

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For businesses that want to find and keep their customers, the importance of lead nurturing cannot be underestimated. Marketers are shifting more of their focus to guiding high-quality leads along the consumer journey to persuade them to purchase.

In this challenging economy, 74% of companies say converting leads into customers is their top priority. Although 81% of companies use lead nurturing initially, only 29% are nurturing their existing customers beyond the first purchase. A more robust lead nurturing campaign will likely maximize your return from more of your customers.

The truth is every phase of the sales process offers a new opportunity to foster a closer relationship with your customers. From the instant they become aware of your company to the moment they decide whether or not to buy your products and renew your services, you need to be ready with these lead nurturing ideas to ensure the success of your business.  

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Doing marketing seems fun and something you should be spending time on. But the key to success in marketing is continuous improvement and consistency.

Let’s face it, that’s difficult when you’re also busy trying to run your company.

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