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How Can Anyone Else Write Content for Your Company Besides You?

Professional content writers often are asked by prospective clients if it’s even possible for another person to write relevant content for their company besides themselves. They’re nervous, and we get it! They might worry about the time it might take to hire outsourced talent or the time it’ll take to explain their business to another party.

These are important questions for you to consider. No one knows your business better than you. But professional writers know the business of great writing, and they know it’s essential for connecting with your customers, increasing traffic to your site, and boosting conversions. 

They also know:

  • How to outline content topics that would interest your customers.
  • How to research facts and figures that support those interesting topics.
  • How to conduct interviews with important stakeholders and extrapolate material to craft quality content.
  • How to customize the style, tone and voice of writing to sync with your business brand and culture.
  • How to optimize SEO for search-friendly content that benefits your business and provides value to your audience.
  • How to work with you to incorporate feedback and editing suggestions.
  • How to make submission deadlines so your publication schedule runs smoothly.

If these essential tasks for great marketing writing seem like too much for you and your staff, a professional content writer happily does this heavy lifting. It will help you better meet the insatiable demands of writing for your company (that blog is always screaming, “Feed me! Feed me!” while also routinely falling to the bottom of your to-do list). 

Whether it's SEO-optimized blog content writing, email marketing, advertising copy, social media posts, article writing services, e-books, whitepapers, video scripts, landing pages for your website or something else, leaving it all in the hands of a qualified writer will deliver peace of mind for you.

Yes, Anyone Else Can Write for Your Company

Technically, it’s called enhancing your company’s capacity to produce quality content at scale, and it’s one of the biggest reasons why someone else can and should be writing for your company—a qualified, professional someone.

A second equally compelling reason to leave your content writing to another expert (besides you) is it’ll free you to focus on the things you’re best at doing, like growing your business, creating new products or services, managing your staff, and achieving even greater success.

Another valuable advantage for hiring a professional content writer or a blog writing service is the ability to leverage a nuanced perspective on your company’s online footprint. 

It’s not always easy to have a clear perspective on your own business, especially if you’re passionate about it. An outsourced writer can assess the robustness of your digital presence and marketing content in relation to your competitors with an objective eye—and possibly suggest compelling topics you haven’t thought of or write an informed technical piece with a refreshing point of view. It’s what they do.

How to Hire Content Writers

Thinking that bringing on a high-quality content writer? Here are some questions they’ll likely ask you:

  • What is the mission of the work you do? How do your coworkers work together to accomplish it? How will the content style, tone and voice express it?
  • Tell me about the type of business you’re in and the goods or services you provide.
  • What do you want to accomplish for your business through content?
  • What kinds and lengths of writing pieces do you need? Blog articles? Whitepapers? Email campaigns? Video scripts? What platforms will deliver the content?
  • Potential writing resources such as product research, annual reports, etc.
  • Who will your writer be working with on your staff?

Once your writer has a clear understanding of your expectations, the responsibility to deliver all that quality content is theirs—and you once again can focus on your business.

Your Content Writer May be Your New Bestie

After working with a content writer for a while, you may feel like Humphrey Bogart (Rick Blaine) at the end of Casablanca when he utters that classic line to Claude Rains (Captain Louis Renault) as they leave Morocco to join the Free French army: “I think this is the beginning of a beautiful friendship."

Ready to Discuss Your Marketing Content?

When you need professional content writing services from an agency of talented professionals, connect with 11outof11. Request a complimentary call with an 11outof11 expert.

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Topics: Market Your Small Business, Outsourced Marketing, Content Marketing