Don’t you wish you could pull a picture of your business vision right out of your head and put it on paper for the whole company to see? Good news! You can!

Your company’s Vision/Traction Organizer™ (V/TO) is an essential part of the Entrepreneurial Operating System® (EOS) because it helps everyone on your team share the same vision. It uses a set of key questions to help you outline and fill in the details.

Let’s take a look at how the V/TO works and how your company can put it to good use. In particular, we’ll focus on completing the marketing strategy section, which is the foundation for an effective small business marketing plan.

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If your business runs on the EOS® operating system, one of the entrepreneur tools and resources you have available is the Accountability Chart™. In this article, we’re sharing tips on how to create a customized Accountability Chart for your marketing team that can help define the structure and clarify quickly and easily who’s responsible for what.

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Businesses everywhere are using content marketing to get more customers. In the last few years, most North American companies have increased their content marketing spending for one great reason: It’s working for them.

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Are you always looking for ways to better use the HubSpot CRM to grow your company?

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Today’s businesses need a strong Inbound Marketing Manager to lead their in-house marketing departments, especially if they want to leverage the support of their top-notch marketing agency. Yet, many are unsure of how to hire one.

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If your marketing strategy includes answering questions from prospective buyers, chatbots are great tools that can help you accomplish this effectively. These computer programs simulate conversation and are capable of directing your visitors with speed and efficiency to areas of your website that will answer their questions. They can also direct a user to schedule a call with a sales representative, as well.

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Looking for surprisingly no-nonsense tactics to improve your website’s conversion rate?

Good thinking!

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When marketing and sales work together, lead generation and deal closing are more robust. It’s no surprise, especially since targeted content creation has risen to the top of strategic marketing functions that get the sales job done.

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How can we find more prospects?

It’s on the minds of most company executives these days, which is why they turn to strategic prospecting to help.

With prospecting, you can identify your best sales opportunities as efficiently as possible by initiating conversations with potential customers, clients, or buyers for your products and services. The goal is to develop new business by converting qualified prospects to revenue-generating customers, then nurturing them along the way.

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Both paid ads and SEO are sound marketing strategies for building traffic and promoting your business – for different reasons. But if you had to choose between the two, which is the better option for your business?

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