Retargeting is another word for remarketing. It’s a way for your company to advertise to people who bounce off your website after visiting. And it can do wonders for your inbound marketing strategy.
Retargeting is another word for remarketing. It’s a way for your company to advertise to people who bounce off your website after visiting. And it can do wonders for your inbound marketing strategy.
Most companies want to know how to email prospects at the right moment – with the right content for the right leads – and get a better response. This is the secret sauce of effective email campaigns, “triggered” by sending relevant content based on a prospect’s activity.
Gated content—free stuff that people can only access by providing their contact information—is one of the top three ways to get great B2B leads.
Figuring out how much to spend on online advertising is no easy, one-size-fits-all task. When it comes to promoting your business with pay-per-click (PPC) ads and social media ads on LinkedIn or Facebook, the cost depends on several variables that are unique to your business and the digital marketing advertising arena.
Are you always looking for ways to better use the HubSpot CRM to grow your company?
Today’s businesses need a strong Inbound Marketing Manager to lead their in-house marketing departments, especially if they want to leverage the support of their top-notch marketing agency. Yet, many are unsure of how to hire one.
If your marketing strategy includes answering questions from prospective buyers, chatbots are great tools that can help you accomplish this effectively. These computer programs simulate conversation and are capable of directing your visitors with speed and efficiency to areas of your website that will answer their questions. They can also direct a user to schedule a call with a sales representative, as well.
Looking for surprisingly no-nonsense tactics to improve your website’s conversion rate?
Good thinking!
When marketing and sales work together, lead generation and deal closing are more robust. It’s no surprise, especially since targeted content creation has risen to the top of strategic marketing functions that get the sales job done.
How can we find more prospects?
It’s on the minds of most company executives these days, which is why they turn to strategic prospecting to help.
With prospecting, you can identify your best sales opportunities as efficiently as possible by initiating conversations with potential customers, clients, or buyers for your products and services. The goal is to develop new business by converting qualified prospects to revenue-generating customers, then nurturing them along the way.
Create Thought-Leadership Content EVERY WEEK
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