For many small business owners, the idea of expanding their marketing can be daunting. And if they haven’t dedicated any time or resources to marketing in the past, it might be absolutely overwhelming!
For many small business owners, the idea of expanding their marketing can be daunting. And if they haven’t dedicated any time or resources to marketing in the past, it might be absolutely overwhelming!
You’ve probably heard that feelings have no place in business, but that’s not necessarily the case in marketing.
You probably know by now that compelling content on your website is an easy way to pull traffic (and leads) in your direction. After all, companies with a blog on their website produce roughly 67% more leads per month than competitors that don’t have an active blog. But how do you ensure that your content will achieve the desired results?
As aHubSpot Platinum Agency Partner, 11outof11 supports our clients by helping them find ways to better use their HubSpot CRM (customer relationship management tool) and optimize results. Over the years, we’ve helped our clients with the following and more:
If you’re not seeing the results you expect from your marketing efforts, you need to find out why. This involves:
About 80% of your company’s future revenue will come from just 20% of your existing customers, according to global research firm Gartner Group.
That’s why it pays to use customer loyalty in your marketing efforts to help grow your brand because it could cost you five times more to attract and retain new customers than it does to keep current and past ones.
Your products and services might address everyone’s pain points and provide solutions for everyone’s challenges. But if you’re not running a comprehensive product-focused inbound marketing campaign to promote it, a few things can happen:
Retargeting is another word for remarketing. It’s a way for your company to advertise to people who bounce off your website after visiting. And it can do wonders for your inbound marketing strategy.
Most companies want to know how to email prospects at the right moment – with the right content for the right leads – and get a better response. This is the secret sauce of effective email campaigns, “triggered” by sending relevant content based on a prospect’s activity.
Gated content—free stuff that people can only access by providing their contact information—is one of the top three ways to get great B2B leads.
Create Thought-Leadership Content EVERY WEEK
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