As a HubSpot Platinum Agency Partner, 11outof11 supports our clients by helping them find ways to better use their HubSpot CRM (customer relationship management tool) and optimize results. Over the years, we’ve helped our clients with the following and more:

• Overall instance reviews and audits of HubSpot with strategy recommendations

• List segmentation, list uploads, automations and sequencing, and contact cleansing

• HubSpot file and folder organization and systems

• Contact property cleansing and updating

• Consulting on the proper information to gather from contacts and leads

• Creating email templates for one-time execution and designing automations

• Designing basic customer journeys to highly sophisticated, complex rules-based automations

• Creating forms, landing pages, email templates, and visual calls-to-action (CTAs)

• Developing pipelines that align with sales processes

• Making customized meeting links and coaching on proper uses

• Developing sales sequences and rules-based automations

• Implementing prioritized inbound marketing or sales tactics

If your company has invested in HubSpot, congratulations! You’ve joined a family of more than 158,000 global customers who have access to over 1,000 seamless integrations throughout the HubSpot universe. That’s a lot of power to harness for attracting, engaging, and delighting your prospects, customers, and visitors.

Even though every HubSpot tool is easy to use, you may be concerned that you’re underutilizing your HubSpot CRM and haven’t realized its full potential–yet.

We’ve got a few tips for you on how to get the most out of HubSpot right now.

8 Ways to Better Use the HubSpot CRM

1. Create enough content.

Content is one of the main drivers of marketing automation success. Without enough of it, there’s hardly a reason to use an automation tool like HubSpot.

Start by developing marketing campaigns, which help you measure the results of specific pieces of content. Work to make your content meaningful and your offers useful to your audience. Publish your content in a cadence that drives traffic to your site and improves your domain authority. This way, people can find your great content and become aware of what you offer them. As an example, when companies that blog three to five times a month increase blogging to six to eight times a month, they almost double their leads.

2. Create and use personas.

Your personas represent your ideal customers and are based on data and research. By understanding the personas you create, you can target all types of content for your ideal audience. 

3. Optimize content for on-page search engine optimization (SEO).

Attaching the right keywords to your content helps interested buyers find it online. Optimize every page on your website, including informational pages, landing pages, blog posts, and emails.

4. Engage your audience with calls-to-action (CTAs).

A well-designed website not only showcases your brand, products and services, useful information, and what you stand for, but it should also include enough CTAs that it’s quick and easy for interested buyers to connect with you.

HubSpot has found that company websites with 30 or more landing pages generate seven times more leads than websites with less than 10 landing pages. Use the landing pages to entice leads based on where they are in their buying cycle:

• Top-of-the-Funnel Offers (TOFU) - ungated access to blog posts, datasheets, infographics, company overview videos, products, services, and customer testimonials

• Middle-of-the-Funnel Offers (MOFU) – gated content such as eBooks, whitepapers, and case studies

• Bottom-of-the-Funnel Offers (BOFU) - free trials, assessments, or evaluations

5. Forget “email blasts.”

Send your email campaigns to the specific market segments you want to engage with. Make sure to customize your message content to that audience.

6. Push content to social media.

According to HubSpot, social media has a 100% higher lead-to-close rate than outbound marketing. With marketing automation, it’s a no-brainer to schedule your content to publish ahead of time and automatically post to social media, then monitor and analyze all your social media posts.

7. Improve productivity with automated workflows.

The benefits of using workflows include:

• Saving valuable work time

• Scoring leads based on their activity

• Identifying leads that need to be nurtured

• Launching email drip campaigns based on a specific date or time and triggered by an event

8. Integrate HubSpot with your other marketing platforms.

This enables you to better align your sales and marketing as well as other areas of your business. For instance, with integration you can:

• Easily add, change, delete, and update contact and account information

• Automatically score leads and instantly notify sales

11outof11 Knows HubSpot

When you’re ready to find better ways to use your HubSpot CRM, connect with 11outof11. Request a complimentary call with an 11outof11 expert. Contact us to learn more.