If you want to succeed with anything in life, you’ve got to have a plan. Most people will agree.
The same holds true for content marketing. If you want your content marketing strategy to achieve desired outcomes and be effective for your business, you have to plan it that way.
How do you write and run an email campaign that works?
Start by building an email campaign strategy based on what makes your marketing successful. Simply stated, this means sending emails that are personalized and customized for your specific target audience.
No matter what business you’re in, your company is facing a dynamic economy right now. One that compels you to make a decision about your marketing:
Should you go with a standard transactional strategy or focus more on a relational one?
Marketers are creative people. They also take their work seriously.
Being creative is often rewarding. But the work can make people vulnerable to bouts of burnout. Or worse.
Chances are, your ideal customers are changing right before your eyes.
That’s because never before in history has a company’s consumer base been more multigenerational. Today, you could reach five different generations of buyers with your marketing messages, including:
Leaders today are looking for ways to make their credibility known without it sounding too salesy or putting people off.
Thought leadership is a content marketing tactic that helps a company do just that: build recognition for themselves and their leaders as well-known, well-respected, and go-to industry resources for colleagues, peers, customers, and the public at large.
If you’re not seeing the results you expect from your marketing efforts, you need to find out why. This involves:
About 80% of your company’s future revenue will come from just 20% of your existing customers, according to global research firm Gartner Group.
That’s why it pays to use customer loyalty in your marketing efforts to help grow your brand because it could cost you five times more to attract and retain new customers than it does to keep current and past ones.
If you’re a small business entrepreneur, chances are you’re not disconnecting from work as much as you should.
According to Inc. columnist David Finkel, the sweet spot for maintaining a healthy work/life balance is a minimum of four weeks’ vacation time. This way, you can allow yourself to “recoup and regroup” at least every quarter and stay successful.
Create Thought-Leadership Content EVERY WEEK
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