Don’t you wish you could pull a picture of your business vision right out of your head and put it on paper for the whole company to see? Good news! You can!
Your company’s Vision/Traction Organizer™ (V/TO) is an essential part of the Entrepreneurial Operating System® (EOS) because it helps everyone on your team share the same vision. It uses a set of key questions to help you outline and fill in the details.
Let’s take a look at how the V/TO works and how your company can put it to good use. In particular, we’ll focus on completing the marketing strategy section, which is the foundation for an effective small business marketing plan.