11outof11 - A Blog For Business Owners Looking To Grow

 

Use HubSpot for Conferences and Events, Group Meetings and More

Happy that in-person events are in full swing again? We are! For B2B companies, getting together in person is  a great opportunity for networking and nurturing clients.

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How To Grow Interactions On Social Media Platforms That Drive ROI

Tired of spending too much time on social media managing too many social platforms for your business - without getting what you expect from your efforts?

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A Content Marketing Strategy to Reach Your Target Audience

Reaching your target audience is all about understandingsegmentation. To do that, you need a content marketing strategy based on:

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Should I Change My Marketing Target Segments With Buyer Personas?

There’s a lot of buzz around the way buyer personas can not only inform but transform your company’s marketing strategy. It’s easy to get overwhelmed by the depth and breadth of tools out there that help you understand your ideal customers better. It may have you wondering, Should I change my marketing target segments? How? With buyer personas or something else?

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How To Fix Underperforming Social Media Ads To Drive More Traffic

If you’re using social media ads to promote your products or services, you’re in good company. According toHubSpot, it’s the number one reason why marketers are weighing how much to spend on online ads in 2023 (the number two reason is increasing their brand awareness).

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Can ChatGPT and Other AI Tools Write My Business Content?

In November of 2022, the artificial intelligence (AI) writing tool called ChatGPT was launched by OpenAI. Almost immediately, people began using it for writing content of all types, for research purposes, and even for drafting legal documents. ChatGPT had over a million users in just five days. But what, if any, are the ramifications of using an AI tool for writing business content? Can ChatGPT write business content well? 

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How To Write Content That Stands Out And Speaks To Your Audience

The best content calendars, tools, and resources for your marketing team are the ones that help you discover what your audience likes. Once you find that out, you’re certain to create unique, high-quality, sharable content just for them.

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Solve Confidentiality Issues and Create Case Studies That Convert

Using case studies as a tactic in your company marketing plan is a great way to show how you help people in the real world. Demonstrating your expertise in a case study can provide social proof of a job well done, strengthen customer relationships, and close sales.

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5 Easy Ways To Develop Emails That Stand Out In Crowded Inboxes

Email marketing is different from sales pitching. It’s a valuable tool companies use to build and grow many aspects of their entire business.

Marketing experts say there’s a buzz around the benefits of email marketing, which puts it in the “don’t-miss-this-opportunity” category for success:

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5 Results-Driven Ways to Overcome Marketing Failure

Over the past few years,82% of marketershave been actively investing in content marketing. That’s a lot of marketers working hard to place their contenton top of the tiny 9% that makes it through to organic search results pages. To overcome any marketing failure, they need results-driven ways to make it happen.

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