Are you staying visible and valuable to your audience? Search engine optimization (SEO) keeps your name front and center, connecting with your audience at key moments in the buyer’s journey.

Let’s take a closer look at SEO and how to use it to your company’s best benefit. We’ll start by defining SEO so you can understand what a search engine optimization agency does. Then we’ll explain the advantages of SEO and why it’s easy on your budget.

What is SEO?

SEO improves your website and digital content to drive organic traffic from online searches. The main goal of an SEO plan is to increase the quantity of site visits by upgrading the quality of your content. 

This involves using a combination of strategies like checking your core web vitals, conducting keyword analysis, ensuring your pages are mobile-friendly, and finding fresh ways to connect with your online searchers. In short, you’re trying to woo people who use Google, Bing, and all the rest.

Great SEO is the foundation of a strong digital business strategy. Give your SEO a tune-up to increase conversion rates, build your reputation, and foster growth at your company.

What is a Search Engine Optimization Agency?

A search engine optimization agency refines your website and develops strategies for improving your on-page and off-page SEO. On-page SEO includes your site’s content, keywords, organization, and page details. Off-page SEO refers to your links, interconnectivity with other sites, and how search engines view your pages.

Without an SEO agency, you’ll rely on old-fashioned approaches to building your business, like word of mouth and paid advertising. While these are valuable, they’re often slower than SEO and don’t necessarily connect with today’s highly digital audiences. You might fall behind in the fast-paced online race for views and traffic.

The right SEO agency fuels your company’s growth and supports your desire to expand. Almost every aspect of your business benefits from SEO.

What are the Benefits of SEO for a Growth-Focused Business?

Any business of any size or stage can use SEO, and it’s much more affordable than you might think. When you stop focusing on old, unproductive approaches and allow SEO to spark growth instead, you can look forward to a measurable return on investment (ROI).

Hubspot’s annual Marketing Strategy & Trends Report gave SEO the #4 spot among all strategies for building business ROI. The report found that 88% of businesses using SEO will increase or maintain their investment.

Here are the biggest benefits of SEO for a company seeking growth.

1. Organic Search Feels Natural

SEO is based on the concept of organic search, which means people are actively seeking solutions and come across your information in what feels like a natural context. This stands in contrast to paid search, where you have to “pay to play” for online views, and direct traffic, where viewers are already on your site.

When your audience is SEO-engaged, they’re hoping to find meaningful information to solve a pressing problem. Instead of hard-selling them in a way that feels off-putting, SEO reaches them helpfully and educationally through organic search.

2. Builds Trust and Authority

Trust is everything in the digital world. If people get a whiff of being tricked or pushed, they’ll usually stay far away from your company. 

If they try to reach your site and it loads painfully slowly, they’ll click away. Hubspot highlighted a Portent study showing conversion rates drop 4.42% for each additional second of page load time.

Your audience wants an efficient, pleasant, high-quality, and secure experience. This is why it’s so important to pay attention to the technical elements of your SEO strategy, like ensuring all of your links work and improving your page load speed. 

A great SEO plan will increase authority for your business by showing you deserve trust. Over time, your reputation rises with search engines and in turn, they’ll direct more traffic to you.

3. Prioritizes the Customer Experience

One of the most human aspects of SEO is that it keeps your company’s focus on your customer. After all, SEO is built on the idea that people’s needs matter to search engines.

• What are your customers trying to do when they search for your services? 
• What do they need?
• What kinds of resources can you provide? 
• How can you leave them feeling grateful for your help? 

Stay focused on these questions as you hone your SEO strategy.

4. Educates You and Your Audience

Sure, SEO educates your audience as it guides them toward your site. But here’s another big benefit: It educates you, too.

As you develop content and optimize your pages, you’ll learn more about your place in the digital world. This helps you stay ahead of trends and changes in your field that could have a strong impact on your business.

5. Budget Friendly

Marketing on a budget is much easier when you have SEO working in the background to drive new traffic and customer connections. The details of your SEO will need tweaking over time, but your core SEO should stay strong for years to come. SEO drives long-term value and helps ensure every dime of your marketing budget is money well spent. 

6. Encourages Tracking and Analysis

SEO is a huge help in analytics. It goes hand-in-hand with your digital metrics like site visits, time on page, cart abandonment, and many other fascinating tidbits about audience behavior. Use this information to further refine and strengthen your strategies. 

If your customers are highly interested in a certain keyword, incorporate it into more content and drive more traffic from Google to your blog. If a site page is getting lots of traffic due to your improved SEO, talk about the topic on social media. Analyze the results, learn, and adjust.

7. Supports All Marketing Efforts

Enhanced online SEO leads to enhanced omnichannel experiences. Your SEO efforts encourage people to track you down at events, join your webinars, call your 1-800 number, visit your brick-and-mortar store, connect with you through new partnerships, and much more. Every marketing initiative benefits from better SEO. 

11outof11: Your Search Engine Optimization Agency

When you need to build your business on a budget, turn to the SEO experts at 11outof11.

Request a complimentary call. Contact us to learn more.