Producing fresh, high-quality content for your website that resonates with and delights your customers is essential to a robust marketing strategy for your business.
Producing fresh, high-quality content for your website that resonates with and delights your customers is essential to a robust marketing strategy for your business.
Demand generation and lead generation are two separate and important elements of any effective inbound marketing strategy. It’s easy to wonder what the difference is between the two because the terms are sometimes used interchangeably.
Businesses everywhere are using content marketing to get more customers. In the last few years, most North American companies have increased their content marketing spending for one great reason: It’s working for them.
Professional content writers often are asked by prospective clients if it’s even possible for another person to write relevant content for their company besides themselves. They’re nervous, and we get it! They might worry about the time it might take to hire outsourced talent or the time it’ll take to explain their business to another party.
When business is going well, companies may pull their foot off the gas when it comes to marketing, especially inbound marketing.
It makes clear sense to market when business is sluggish or down. There's an obvious cause and effect there. Business is slow? Let's do marketing to pick up a few more customers and make up for lost revenue.
But what if business is booming? How can inbound marketing help?
You’re running a business—do you really have time to master all the ins and outs of copywriting? The answer for most is an emphatic no!
With the right copywriter, you can rest assured that your website is in the capable hands of someone with the expertise and strategic know-how to help propel your business towards even greater success.
Doing marketing seems fun and something you should be spending time on. But the key to success in marketing is continuous improvement and consistency.
Let’s face it, that’s difficult when you’re also busy trying to run your company.
Create Thought-Leadership Content EVERY WEEK
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