You’re running a business—do you really have time to master all the ins and outs of copywriting? The answer for most is an emphatic no!    

With the right copywriter, you can rest assured that your website is in the capable hands of someone with the expertise and strategic know-how to help propel your business towards even greater success.  

Why hiring a copywriter is important

You’ll quickly start to see benefits to your business when you outsource website copywriting.

With all there is to do managing a company, having one less item on your plate makes a big difference in productivity. A good copywriter will allow you to stop worrying about the minutia of your website and leave you more space to focus on big picture topics.

It’s not just about being a good writer. Even if you or your team members have skills in this arena, copywriters know how to take content to the next level. Not only are they skilled with language, they also know about SEO and writing for conversions.

This all translates into strong website strategy. Copywriters can move traffic to your website and get users to take action. They also have the tools to eliminate user anxiety around conversions.

What to look for when seeking the best copywriter for your website

Not all copywriters are equal—make sure you hire a writer with the skills and expertise to foster your website’s success.

Your website needs to be seen! The copywriter must have SEO experience—this process directs as much traffic as possible to your website.

Jason Shapiro, co-founder of J2 Technology Solutions, explains the importance of SEO: “When we build websites, we feel that starting with strong, SEO-driven website copy is key. It’s the difference between a website that’s flat and non-performing and a website that grabs the attention of your customers and helps your business get found.”

Not all strategies work for all businesses. What efforts does the copywriter take to learn about your particular company? Set up a strategy meeting before the writer starts drafting, and see if they impress you! Did they ask you probing and intelligent questions? Did they try to get at the heart of your business’ mission and goals?

What to expect when someone else writes your website copy

It’s important to know what to expect when you begin a relationship with a new copywriter for your website. At the outset, you should spend approximately 60-90 minutes in a strategy session. The writer should have done some homework—that means coming prepared with research on your business, competition, and key words.

Once you give the go head to begin work, the writer should draft the website copy over 2-3 weeks. During this time, the writer should collaborate with your website designer/developer to make sure you are all on the same page with where the website is heading.

You should review the initial draft and make only light edits. Once you’ve given approval, the writer should package the copy in the easiest way possible and transfer it to your website designer/developer so they can take over and complete the site.